De Gruyter Chosen by Harvard University Press as Sales Partner for its Electronic Content. Transatlantic Agreement Will Extend both Organizations’ International Reach
January 5, 2012
Beginning in January, 2012, Harvard University Press will market its entire range of electronic products, including both new books and a back catalogue of more than 10,000 titles, through the Berlin-based independent publishing house De Gruyter, Harvard University Press and De Gruyter announced today.
William P. Sisler, Director of University Press (HUP), said the partnership furthers HUP’s commitment to ensuring its serious nonfiction of the highest quality reaches a diverse and global audience.
“The international reach of De Gruyter’s electronic marketing will enable us to share vital ideas with a widening audience of scholars, students, and general readers across the globe — our mission for nearly 100 years,” Sisler said.
Katrin Siems, Vice President Marketing and Sales at De Gruyter, noted that the partnership with HUP comes at the same time De Gruyter is introducing a new platform featuring an integrated interface for e-books, journals, and databanks.
“For De Gruyter, this partnership brings two enormous benefits. Firstly it confirms our long-term in-vestment policy in electronic publishing. Secondly, the inclusion of Harvard’s newly published and backlist books in our product range will significantly increase the attractiveness of our content for libraries in the international markets.”