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Simplifying Complexity. Rhetoric and the Social Politics of Dealing with Ignorance

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Book Announcement: Simplifying Complexity. Rhetoric and the Social Politics of Dealing with Ignorance


“Simplifying complexity” by George E. Yoos, published fully in open access by De Gruyter Open explores how to eliminate ignorance, which in the view of the author, is the purpose of the sciences and technologies and their consequent developments.
This book is dedicated to the rhetoric of the sciences and technologies discussing a multitude of ways for framing and modeling. Organized in a collection of essays, George E. Yoos surveys a number of different models that have evolved out of innate biological forms of grammar, logic, and modes of orientation. He investigates the evolution of socially constructed systems of numeracy and measurement that have evolved and developed in different languages used in scientific and technological communication. He identifies methods derived from three different personal experiences: use of types of prosthetic, mnemonic, and attention controlling devices to produce simpler perspectives of complex states of affairs.
The author aims to display some of the means that we have of creating visual language and graphic modes that we need to simplify the complexity that we find in the different sciences, both social and physical, that we find evolving at various times and in different places and in different cultures. The author argues the value of rhetoric and communications in trying to make sense of the puzzles that others find in talking about what is real and what are the true reality based structures to be found in our world.
“What do particles physics, David Hilbert, Herbert Simon, George Boole, Alan Turing and the rhetorical unity of narrative and exposition all have in common? Seemingly little” admits David Kaufer, Professor of Rhetoric from the Carnegie Mellon University, “but in George Yoos' nimble and inventive mind, quite a lot. Yoos has always been a pioneer in showing that the foundations of rhetoric lie at the foundations of knowledge and this gem of a book adds significantly to that project.”
The book is available to read, download and share fully in open access on De Gruyter Online