Multimodal Metaphor

Table of Contents

• Frontmatter
• Table of contents
• List of contributors
• Preface
• I. Setting the Scene
  • Chapter 1. Introduction
  • Chapter 2. Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research
• II. Multimodal Metaphor in Advertising
  • Chapter 3. Brand images: Multimodal metaphor in corporate branding messages
  • Chapter 4. Cutting across the senses: Imagery in winespeak and audiovisual promotion
  • Chapter 5. Interaction of multimodal metaphor and metonymy in TV commercials: Four case studies
  • Chapter 6. Nonverbal and multimodal manifestations of metaphors and metonymies: A case study
• III. Multimodal Metaphor in Political Cartoons
  • Chapter 7. Visual metaphor versus verbal metaphor: A unified account
  • Chapter 8. Metaphor in political cartoons: Exploring audience responses
  • Chapter 9. Image alignment in multimodal metaphor
  • Chapter 10. Visual metaphoric conceptualization in editorial cartoons
• IV. Metaphors of Emotion in Comics, Manga, and Animation
  • Chapter 11. Anger in Asterix: The metaphorical representation of anger in comics and animated films
  • Chapter 12. Pictorial metaphors of emotion in Japanese comics
• V. Metaphor in Spoken Language and Co-Speech Gesture
  • Chapter 13. Words, gestures, and beyond: Forms of multimodal metaphor in the use of spoken language
  • Chapter 14. Metonymy first, metaphor second: A cognitivesemiotic approach to multimodal figures of thought in co-speech gesture
• VI. Metaphor Involving Music and Sound
  • Chapter 15. Music, language, and multimodal metaphor
  • Chapter 16. The role of non-verbal sound and music in multimodal metaphor
• VII. Metaphor and Film
  • Chapter 17. Multimodal metaphor in classical film theory from the 1920s to the 1950s
  • Chapter 18. Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror films
• Backmatter