Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation
Ed. by Kolderup Flaten, Trine
Series:IFLA Publications 120/121
Open Access
Table of Contents
- Frontmatter
- Contents
- Preface
- Program
- Taking A Measured Approach to Library Management: Performance Evidence Applications and Culture
- Statistics and Strategy: Statistics and Performance Measurement as a Social Process
- Comparing libraries: from official statistics to effective strategies
- Cyberspace and market place: library messages beyond the border
- Quality Standards: Public libraries on the island of Montreal
- “Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking”
- Library statistics without Fear
- Statistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain)
- Development of Estonian public libraries during the last decade. (1994-2004)
- Audit for libraries… which one?
- Coordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century
- La bibliothèque municipale face aux fluctuations financières : l’impensé managérial dans les bibliothèques municipales des villes moyennes
- Evaluation of libraries: Experiences from applying a method for non-market valuation developed in economics
- Customers Value Research
- Management and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art
- Marketing to Diverse Populations
- Getting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users.
- Marketing library services. A case study at University of Illinois at Urbana - Champaign USA
- The Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries
- Evaluating library services – best practice initiatives in Australian university libraries
- The public library’s attractiveness : A quantitative study
- The use of Electronic Information Services and information literacy: a Glasgow Caledonian University study
- Statistical indicators on reading and literacy for the “Information Society” versus the ITU’s “technicist” indices
- Parameters and indicators for providers of electronic publications evaluation
- Promoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future
- A new model for public library and information services evaluation: an integrated approach - SIADAP+B
- Developing a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology
- Measuring and Mapping the Invisible: Alternative procedures to understand users’ approaches to information in a university library
- Libraries Building Communities: the vital contribution of Victoria’s public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network
Marketing library services. A case study at University of Illinois at Urbana - Champaign USA
Song, Yoo-Seong
Citation Information
Management, Marketing and Promotion of Library Services. Based on Statistics, Analyses and Evaluation
Edited by Kolderup Flaten, Trine
Walter de Gruyter – K. G. Saur
2006
Pages: 257-266
eBook ISBN: 9783598440229
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