A Journal of Applied Research in Contemporary Politics
Ed. by Disalvo, Daniel / Stonecash, Jeffrey
IMPACT FACTOR increased in 2014: 0.377
SCImago Journal Rank (SJR) 2014: 0.268
Source Normalized Impact per Paper (SNIP) 2014: 0.241
Impact per Publication (IPP) 2014: 0.198
Volume 14 (2016)
Volume 13 (2015)
Volume 12 (2014)
Volume 11 (2013)
Volume 10 (2012)
Volume 9 (2011)
Most Downloaded Articles
- Even the Geeks are Polarized: The Dispute over the ‘Real Driver’ in American Elections by Goldstein, Ken/ Dallek, Matthew and Rivlin, Joel
- Richer Parties, Better Politics? Party-Centered Campaign Finance Laws and American Democracy by La Raja, Raymond J.
- If I Could Hold a Seminar for Political Journalists… by Fiorina, Morris P.
- Why Trump – and How Far Can He Go? by Mayer, William G.
- Delegation, Control, and the Study of Public Bureaucracy by Moe, Terry M.
Negative, Angry, and Ubiquitous: Political Advertising in 2012
1Assistant Professor, Department of Government, Wesleyan University, 238 Church Street, Middletown, CT 06459, USA
2Associate Professor and Thomas S. Foley Distinguished Professor of Government and Public Policy, School of Politics, Philosophy and Public Affairs, Washington State University, Johnson Tower, Troy Lane, Pullman, 99164-4800 Washington, DC, USA
Citation Information: The Forum. Volume 10, Issue 4, Pages 51–61, ISSN (Online) 1540-8884, ISSN (Print) 2194-6183, DOI: 10.1515/forum-2013-0004, February 2013
- Published Online:
Record amounts of money went to purchase television advertising during the 2012 election cycle, resulting in unprecedented volumes of advertising. This increase was due in part to the ease with which outside groups, such as super PACs, were able to raise and spend advertising dollars in the current, post-Citizens United, regulatory regime. Advertising in 2012 was also extremely negative, especially at the presidential level, and frequently evoked the emotion of anger. Yet whether 2012 marks the high point for spending on advertising – and whether the negativity will abate in the next presidential election – remain open questions.
Here you can find all Crossref-listed publications in which this article is cited. If you would like to receive automatic email messages as soon as this article is cited in other publications, simply activate the “Citation Alert” on the top of this page.