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GfK Marketing Intelligence Review


Open Access

MIR is a leading global journal for marketing decision makers. It offers marketing knowledge from well-known academic think tanks all over the world, and focuses on all aspects of marketing intelligence, e.g. new strategies based on academic and empirical market analyses, new models and methods enabling more effective marketing decision making, new theories with empirical insights from marketing research, and state-of-the-art articles on current fields of marketing research. Readers will be informed about important developments in marketing theory, marketing methodology and marketing strategies.

MIR delivers relevant insights from academic research, using practical and accessible rather than academic language, supported by professional journalists who "translate" academic papers. We publish papers that contribute new and often fascinating knowledge, for instance about customer behavior, brand or pricing strategies, data analysis or decision making techniques. All papers are intensively reviewed from an academic as well as a practical perspective. Our mission is to present high-quality articles by top authors who are already published or whose work has appeared in leading academic marketing journals, thereby allowing readers to follow the progress of marketing science.

MIR is aiming to achieve a high level of acceptance and an excellent reputation among upscale target groups within marketing management, and among marketing instructors looking for interesting applications of the latest marketing concepts and methods.

MIR is edited by GfK-Nürnberg e.V. (the GfK Verein), which has longheld academic ties with the University of Nuremberg, Germany, and remains dedicated to professional development within market research. The GfK Verein is also the main shareholder of GfK SE, one of the world's biggest and most successful market research companies.

GfK-MIR is managed by a team of leading academic marketing researchers from universities all over the world. From 2014 each issue has a special topic and is edited by a leading researcher in the respective field.

GfK-MIR is published as a biannual journal by the GfK Verein. The first issue was published in June 2009.

Aims and Scope

Why subscribe and read 

The GfK Marketing Intelligence Review© (GfK MIR) is a Marketing magazine directed at managers and market research professionals who are interested in new insight and methods of Academic Marketing Research.

Readers of GfK MIR have their fingers right on the pulse of marketing science

CrossCheck Plagiarism Screening System

The editorial board is participating in a growing community of CrossCheck System's users in order to ensure that the content published is original and trustworthy. CrossCheck is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process.

Detailed description of the CrossCheck System can be found at:

GfK Marketing Intelligence Review is covered by the following services:

  • Baidu Scholar
  • Cabell's Directory
  • Celdes
  • CNKI Scholar (China National Knowledge Infrastructure)
  • DOAJ
  • EBSCO (relevant databases)
  • EBSCO Discovery Service
  • EconBiz
  • Genamics JournalSeek
  • Google Scholar
  • J-Gate
  • JournalTOCs
  • Naviga (Softweco)
  • Primo Central (ExLibris)
  • ProQuest (relevant databases)
  • ReadCube
  • Research Papers in Economics (RePEc)
  • ResearchGate
  • Summon (Serials Solutions/ProQuest)
  • TDOne (TDNet)
  • Ulrich's Periodicals Directory/ulrichsweb
  • WorldCat (OCLC)

Issue Editors

We engage different specialist editors for each issue.

Srinivas Reddy, Professor of Marketing, Director Center of Marketing Excellence, Management University Singapore, (Vol. 9 No.1, 2017)

Werner Reinartz, Professor of Marketing and Retailing, University of Cologne, Germany (Vol. 9 No.1, 2017)

Bernd Skiera, Goethe-University, Frankfurt am Main, Germany, (Vol. 8 No. 2, 2016)

CB Bhattacharya, European School of Management and Technology in Berlin, Germany (Vol. 8 No. 1, 2016)

Jan Landwehr, Goethe-University, Frankfurt am Main, Germany, (Vol. 7 No. 2, 2015)

Andreas Herrmann, University of St. Gallen, Switzerland, (Vol. 7 No. 2, 2015)

Koen Pauwels, Ozyegin University Istanbul, Turkey (Vol. 7 No. 1, 2015)

Robert V. Kozinets, Schulich School of Business, York University, Canada (Vol. 6 No. 2, 2014)

Andrea Groeppel-Klein, Institute of Consumer and Behavior Research, Germany (Vol. 6 No. 1, 2014)

Herman Diller, University of Erlangen-Nuremberg, Germany (Vol. 1 – 5))

Managing Editor
Christine Kittinger-Rosanelli, GfK Verein, Nuremberg, Germany

Editorial Advisory Board

Manfred Bruhn
Professor of Marketing, University of Basel, Switzerland 

Hermann Diller
Professor of Marketing, University of Erlangen-Nuremberg, Germany

Susan Fournier
Questrom Professor in Management, Professor of Marketing, Questrom School of Business, Boston University, USA,

Andreas Herrmann
Professor of Marketing, University of St. Gallen, Switzerland,

Oliver Hupp
Division Manager Brand & Communication Research, GfK SE, Nuremberg, Germany, 

Alain Jolibert
Professor of Marketing Research, University of Grenoble, France

Nicole Koschate-Fischer
GfK Professor of Marketing Intelligence, University of Erlangen-Nuremberg, Germany, 

Srinivas Reddy
Professor of Marketing, Director Center of Marketing Excellence, Lee Kong Chian School of Business, Singapore,

Werner Reinartz
Professor of Marketing and Retailing, University of Cologne, Germany,

Bernd Skiera,
Professor of Electronic Commerce, Goethe-University, Frankfurt am Main, Germany,

Raimund Wildner,
Managing Director and Vice President GfK Verein, Nuremberg,  

Christine Kittinger-Rosanelli

Bogumiła Zuga 32A Str.
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