The pragmatics of humor reception: Young people's responses to a newspaper cartoon : Humor - International Journal of Humor Research

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HUMOR

International Journal of Humor Research

Editor-in-Chief: Kuipers, Giselinde / Ford, Thomas E.


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The pragmatics of humor reception: Young people's responses to a newspaper cartoon

Elisabeth El Refaie1

1Cardiff University (UK)

Correspondence address:

Citation Information: Humor - International Journal of Humor Research. Volume 24, Issue 1, Pages 87–108, ISSN (Online) 1613-3722, ISSN (Print) 0933-1719, DOI: 10.1515/humr.2011.005, January 2011

Publication History

Published Online:
2011-01-14

Abstract

This paper uses the example of 25 young people's responses to a Daily Mail cartoon on the subject of gay marriage in order to explore the pragmatics of humor reception. The results indicate that the enjoyment of a multimodal joke depends to a large extent on the background knowledge, values and attitudes of the individual. If, for instance, a cartoon is too threatening to someone's core sense of identity, it is likely to create anger and alienation rather than amusement. Humor appreciation is also shown to depend on the broader socio-cultural context in which the cartoon is encountered.

Keywords:: Gay marriage; humor reception; multimodal humor; newspaper cartoons

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