Volume 9 (2013)
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Most Downloaded Articles
- Odd odds: The UEFA Champions League Round of 16 draw by Klößner, Stefan and Becker, Martin
- Probabilistic Analysis of a Table Tennis Game by Noubary, Reza D
- Effect of position, usage rate, and per game minutes played on NBA player production curves by Page, Garritt L./ Barney, Bradley J. and McGuire, Aaron T.
- The Role of Rest in the NBA Home-Court Advantage by Entine, Oliver A and Small, Dylan S
Analysis of the NCAA Men’s Final Four TV audience
1Department of Statistics, Brigham Young University, Provo, UT 84602, USA
2BYU Broadcasting, Brigham Young University, Provo, UT 84602, USA
Citation Information: Journal of Quantitative Analysis in Sports. Volume 9, Issue 2, Pages 115–126, ISSN (Online) 1559-0410, ISSN (Print) 2194-6388, DOI: 10.1515/jqas-2013-0015, June 2013
- Published Online:
This is the first paper to investigate factors that affect the size of the TV audience for the NCAA Men’s Final Four. The model is based on Nielsen data for 54 markets for 10 years. One of the most interesting results is that college basketball teams have a measurable effect in their local markets, but even the biggest name programs do not have a national effect. However, the little known teams that succeed in the tournament, known as Cinderellas, have a national effect likely due to the media attention and success on the court. Broadcasters and advertisers are interested in maximizing the TV audience, and the model allows prediction to compare games between big market teams, big name teams, David vs. Goliath games, and a Championship game between two Cinderella teams.