Das aus den USA stammende Vertriebskonzept »Franchising« erfreut sich auch in Deutschland großer Beliebtheit. Es ist im Bereich der Systemgastronomie (McDonald's, Burger King, Subway), im Hotelgewerbe (Hilton, Intercontinental, Holiday Inn), bei Bäckereien (Kamps), im Baumarktsegment (Obi, Bauhaus, Praktiker), bei der Autovermietung (Sixt, InterRent), bei Optikern (Apollo), im Immobilienbereich (Engel und Völkers) und in vielen weiteren Marktsegmenten zu finden. Der folgende Beitrag zeigt auf, unter welchen Voraussetzungen ein Franchisevertrag vorliegt, und untersucht die rechtlichen Beziehungen der an einem Franchisevertrag beteiligten Personen.
Ed. by Bosch, Nikolaus / Ehlers, Dirk / Petersen, Jens / Röthel, Anne / Satzger, Helmut / Schoch, Friedrich / Schreiber, Klaus
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ZR Grundlagen des Franchising
Klaus Schreiber1
1Bochum
Citation Information: JURA - Juristische Ausbildung. Volume 31, Issue 2, Pages 115–119, ISSN (Online) 1612-7021, ISSN (Print) 0170-1452, DOI: 10.1515/JURA.2009.115, March 2010
Publication History:
- Published Online:
- 2010-03-03
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