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Aims and Scope
The Review of Marketing Science (ROMS) is a peer-reviewed electronic-only journal whose mission is twofold: wide and rapid dissemination of the latest research in marketing, and a one-stop review of important marketing research across the field, past and present.
Unlike most marketing journals, ROMS is able to publish peer-reviewed articles immediately thanks to its electronic format. Electronic publication is designed to ensure speedy publication. It works in a very novel and simple way. An issue of ROMS opens and then closes after a year. All papers accepted during the year are part of the issue, and appear as soon as they are accepted. Combined with the rapid peer-review process, this makes for quick dissemination.
In addition, ROMS is a one-stop reference destination: it reviews and analyzes the best marketing research available, from past years’ seminal articles to this year’s best new publications in marketing science.
O’Dell Papers: In collaboration with the American Marketing Association (AMA), ROMS features each year’s O’Dell Award winner (a paper published five years earlier that made the most significant contribution to marketing science). ROMS publishes invited responses to the O’Dell paper that comment on the state of research in the field today.
Conference Papers: ROMS sponsors a special session at each year’s Marketing Science conference, and publishes the papers shortly thereafter.
Review Papers: In its role as a one-stop review of the best in marketing science, ROMS offers integrative review papers of recent marketing research published throughout the field.
ROMS recognizes the interdisciplinary nature of marketing and so seeks to publish articles with managerial, quantitative and behavioral orientations. The common theme among ROMS articles is the relationship of research to marketing management issues. ROMS emphasizes substantive results that stimulate other researchers as they pursue their work. With this in mind, ROMS is especially interested in papers that may be considered controversial by some, papers that report early results that will be further developed but over a longer time horizon, and papers that offer a broad overview and survey of topics that are currently interesting to many researchers. As such, both established scholars and young researchers will find a receptive outlet for their work.
For a paper to be accepted it must report original research (exceptions being survey papers) and contain novel results that are relevant to marketing researchers and/or practitioners. It must use currently accepted research methods and approaches. It can be long or short. The contribution can be major or relatively modest. We can accommodate this wide spectrum of papers because we publish electronically — that is our strength.
- Type of Publication:
One issue/year, updated continuously
Content available since 2003 (Volume 1, Issue 1)
What scholars are saying about Review of Marketing Science
Review of Marketing Science is among the relatively young academic journals in business that, from its inception, has attracted high caliber work from well-regarded marketing scholars.
Darryl Banks, Professor of Marketing, North Carolina Central University
Instructions for Authors
MANUSCRIPT PREPARATION GUIDELINES
This document provides authors with details on policy, copyediting, formatting, and layout requirements pertaining to final manuscript submission to this journal. All manuscripts must have correct formatting to be considered for publication.
The manuscript submission and review process is handled through ScholarOne Manuscripts. All manuscripts should be submitted to http://mc.manuscriptcentral.com/dgroms.
Unpublished material: Submission of a manuscript implies that the work described is not copyrighted, published or submitted elsewhere, except in abstract form. The corresponding author should ensure that all authors approve the manuscript before its submission.
Copyright: Manuscripts are accepted on condition of transfer of copyright (for U.S. government employees: to the extent transferable) to Review of Marketing Science. Once the manuscript is accepted, it may not be published elsewhere without the consent of the copyright holders.
The ScholarOne system has been designed to improve the scholarly publication process for authors. Among the many improvements we offer over traditional journals, the most significant is that we have dramatically shortened the period between the initial submission and the final publication of a peer-reviewed article. Much of this time savings is due to the innovative use of electronic publication. These innovations, however, require certain changes in the way authors need to prepare accepted manuscripts for electronic publication.
De Gruyter does provide a light copyedit of manuscripts for this journal, but authors remain responsible for being their own copyeditors.
All manuscripts must be written in clear and concise English. If you have reasons to doubt your proficiency with respect to spelling, grammar, etc. (e.g., because English is not your native language), then you may wish to employ—at your expense—the services of a professional language editor.
Please get in touch with the Language Editors directly to discuss details.
• Alexandra Griswold
Areas of expertise: public policy, political science, education, economics, social sciences, humanities, ethics
• Cyndy Brown
Areas of expertise: political science, social sciences, humanities, ethics
• Donna Reeder
Reeder Literary Services
Areas of expertise: political science, economics, mathematical economics, natural sciences, social sciences, technology, law, humanities, liberal arts, literary studies, health and medicine
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• Jane Cotnoir
Areas of expertise: Local government management, international crime and terrorism, emergency/disaster management, humanities, social science
• Patience Kramer
Areas of expertise: Health and Medicine (CAM and drug policy and analysis), Economics and Business (with a focus on marketing)
• Steve Peter
Areas of expertise: LaTeX, Linguistics, economics, mathematics
CONTENT AND STRUCTURE
• Manuscripts should be submitted as Word, docx, rtf, or LaTex files
• If your manuscript contains special characters, equations, etc. please make sure to also supply a PDF version as a reference file. This will be used to ensure any formatting issues introduced during the submission process can be corrected accurately.
• Write your article in English
• Use the following document structure:
1. Introduction (titling this section is optional)
2. Subsequent sections which include tables, references to figures and figure captions.
3. Appendices (if any).
4. Explanation of symbols mentioned in the text.
5. References - Include a proper bibliography following the guidelines in the References section below.
6. Please supply figures in separate files, not embedded in the text. Please see the “Tables, Figures, and Graphs” section below for more detailed instructions regarding figure submission.
• Book reviews must start with the citation of the book at the top of the first page.
For authors working with LaTeX files, please see the related files and documentation at http://www.degruyter.com/staticfiles/pdfs/DeGruyter_LaTeX_template_package.zip, including a template for author use and instructions for working with the files.
• Only use Unicode fonts (e.g. Times New Roman, Arial)
• Set the font color to black for the majority of the text. De Gruyter encourages authors to take advantage of the ability to use color in the production of figures, maps, images, and graphs. However, you need to appreciate that this will cause some of your readers problems when they print the document on a black and white printer. For this reason, you are advised to avoid the use of colors in situations where their translation to black and white would render the material illegible or incomprehensible.
EMPHASIZED TEXT, TITLES, AND FOREIGN TERMS
• To indicate text you wish to emphasize, use italics rather than underlining. The use of color to emphasize text is discouraged.
• Foreign terms should be set in italics rather than underlined.
• Titles of books, movies, etc., should be set in italics rather than underlined.
The use of abbreviations and acronyms is permitted provided they are defined the first time they are used.
Headings (e.g., title of sections) should be distinguished from the main body text:
• Clearly indicate the heading hierarchy.
• Be consistent in whether or not you use headline case, or you capitalize the first word and leave the rest in lower-case.
• Footnotes must appear at the bottom of the page on which they are referenced rather than at the end of the paper.
• Excessively long footnotes are better handled in an appendix.
TABLES, FIGURES & GRAPHS
• General requirements: All illustrations must be of reproduction-ready quality and in EPS, TIF, or JPG format. They will be reduced in size to fit, whenever possible, the width of a single column. Lettering of all figures within the article should be uniform in style (preferably a sans serif typeface like Helvetica) and of sufficient size (ca. 8 pt.).Uppercase letters A, B, C, etc. should be used to identify parts of multi-part figures. Cite all figures in the text in numerical order. Indicate the approximate placement of each figure. Do not embed figures within the text body of the manuscript; submit figures in separate files. Only figures (graphs, line drawings, photographs, etc) should be labeled as ‘figures’, not tables or equations.
• Halftone figures (grayscale and color) should have a minimum resolution of 300 dpi and be of good contrast. Authors are welcome to submit color illustrations. We are pleased to offer both Print and Online publication of color figures free of charge.the services of a professional language editor.
• Line drawings must be of reproduction-ready quality. Please note that faint shading may be lost upon reproduction. When drawing bar graphs, use patterning instead of grey scales. Lettering of all figures should be uniform in style. A resolution of 1200 dpi is recommended.
• Figure legends: Provide a short descriptive title and a legend to make each figure self-explanatory on separate pages. Explain all symbols used in the figures. Remember to use the same abbreviations as in the text body.
• Permissions: It is the authors’ responsibility to obtain permission to reproduce original or modified material that has been previously published. Any permissions fees are the responsibility of the author(s).
• Offprints: The electronic files of typeset articles in Adobe Acrobat PDF format are provided free of charge; corresponding authors receive notification that their article has been published online. Paper offprints can be ordered in addition; an offprint order form will accompany the page proofs and should be completed and returned with the corrected proofs immediately.
• Please do not embed figures in the text. Instead, they should be referenced in the text and submitted in separate files.
• Number tables consecutively using Arabic numerals. Tables should appear in the document near where they are referenced in the text. Provide a short descriptive title, column headings, and (if necessary) footnotes to make each table self-explanatory. Refer to tables in the text as Table 1, 2, etc. Use Table 1, etc. in the table legends.
• Tables must not be displayed as images.
MATHEMATICS AND EQUATIONS
• Roman letters used in mathematical expressions as variables must be italicized. Roman letters used as part of multi-letter function names should not be italicized. Subscripts and superscripts must be a smaller font size than the main text.
• Type short mathematical expressions inline.
• Longer expressions must appear as display math, as must expressions using many different levels (e.g., such as fractions).
• Ensure that Equations are typed or created with a plug-in, such as Word Formula Editor or MathType. Mathematical expressions must not be displayed as images
• Important definitions or concepts can also be set off as display math.
• Number your equations sequentially.
• Insert a blank line before and after each equation.
• Whether equation numbers are on the right or left is the choice of the author(s). However, make sure to be consistent in this.
• When proofing your document, pay particular attention to the rendering of the mathematics, especially symbols and notation drawn from other-than-standard fonts.
Please use the Chicago Manual of Style author-date system for parenthetical citation in the text and the related reference list entry. For more specific details please visit: http://www.chicagomanualofstyle.org/tools_citationguide.html and click on the Author-Date tab.
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Frank Bass, The University of Texas at Dallas, USA
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Rajiv Lal, Harvard Business School, USA
Richard Staelin, Duke University, USA
Jan-Benedict E. M. Steenkamp, Tilburg University, Netherlands
Kusum Ailawadi, Dartmouth College
Andrew Ainslie, UCLA
Greg Allenby, Ohio State University
Eric Anderson, Northwestern University
Erin Anderson, INSEAD, France
Barry Bayus, University of Northern Carolina
David Bell, University of Pennsylvania
Mark Bergen, University of Minnesota
Peter Boatwright, Carnegie Mellon University
Bart Bronnenberg, UCLA
Dipankar Chakravarti, University of Colorado, Boulder
Rabikar Chatterjee, University of Pittsburgh
Anne Coughlan, Northwestern University
Marnik Dekimpe, Katholieke Universiteit, Leuven
Preyas Desai, Duke University
Sanjay Dhar, University of Chicago
Anirudh Dhebar, Babson College
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Tulin Erdem, University of California, Berkeley
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Hubert Gatignon, INSEAD
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V. Kumar, University of Connecticut
Jim Lattin, Stanford University
Robert Leone, Ohio State University
Puneet Manchanda, University of Chicago
Paul Messinger, University of Alberta
Alan Montgomery, Carnegie Mellon University
Sridhar Moorthy, University of Toronto
Eitan Muller, Tel Aviv University
B.P.S. Murthi, The University of Texas at Dallas
Kent Nakamoto, Virginia Polytechnic Institute and State University
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Philip Parker, INSEAD, France
Mark Parry, University of Virginia
Ashutosh Prasad, The University of Texas at Dallas
Debu Purohit, Duke University
Bill Putsis, University of North Carolina
Surendra Rajiv, National University of Singapore
Jagmohan Raju, University of Pennsylvania
Kalyan Raman, University of Michigan, Flint
John Roberts, University of New South Wales, Australia
Gary Russell, University of Iowa
Miklos Sarvary, INSEAD, France
P.B. Seethu Seetharaman, Rice University
Sudhi Seshadri, Indian Institute of Management, Bangalore, India
Raj Sethuraman, Southern Methodist University
Greg Shaffer, University of Rochester
Duncan Simester, Massachusetts Institute of Technology
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