Rao, Ram C. / Winer, Russ
Review of Marketing Science
Review of Marketing Science
- Overview
- Details
- Call for Papers/Guidelines
- Additional Information
- Abstracting & Indexing
- Editorial Information
- Comments (0)
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Aims and Scope
The Review of Marketing Science (ROMS) is a peer-reviewed electronic-only journal whose mission is twofold: wide and rapid dissemination of the latest research in marketing, and a one-stop review of important marketing research across the field, past and present.
Unlike most marketing journals, ROMS is able to publish peer-reviewed articles immediately thanks to its electronic format. Electronic publication is designed to ensure speedy publication. It works in a very novel and simple way. An issue of ROMS opens and then closes after a year. All papers accepted during the year are part of the issue, and appear as soon as they are accepted. Combined with the rapid peer-review process, this makes for quick dissemination.
In addition, ROMS is a one-stop reference destination: it reviews and analyzes the best marketing research available, from past years’ seminal articles to this year’s best new publications in marketing science.
O’Dell Papers: In collaboration with the American Marketing Association (AMA), ROMS features each year’s O’Dell Award winner (a paper published five years earlier that made the most significant contribution to marketing science). ROMS publishes invited responses to the O’Dell paper that comment on the state of research in the field today.
Conference Papers: ROMS sponsors a special session at each year’s Marketing Science conference, and publishes the papers shortly thereafter.
Review Papers: In its role as a one-stop review of the best in marketing science, ROMS offers integrative review papers of recent marketing research published throughout the field.
ROMS recognizes the interdisciplinary nature of marketing and so seeks to publish articles with managerial, quantitative and behavioral orientations. The common theme among ROMS articles is the relationship of research to marketing management issues. ROMS emphasizes substantive results that stimulate other researchers as they pursue their work. With this in mind, ROMS is especially interested in papers that may be considered controversial by some, papers that report early results that will be further developed but over a longer time horizon, and papers that offer a broad overview and survey of topics that are currently interesting to many researchers. As such, both established scholars and young researchers will find a receptive outlet for their work.
For a paper to be accepted it must report original research (exceptions being survey papers) and contain novel results that are relevant to marketing researchers and/or practitioners. It must use currently accepted research methods and approaches. It can be long or short. The contribution can be major or relatively modest. We can accommodate this wide spectrum of papers because we publish electronically—that is our strength.
- Type of Publication:
- Journal
Advisory Board
Frank Bass, The University of Texas at Dallas, USA
Wagner Kamakura, Duke University, USA
Rajiv Lal, Harvard Business School, USA
Richard Staelin, Duke University, USA
Jan-Benedict E. M. Steenkamp, Tilburg University, Netherlands
Editorial Board
Kusum Ailawadi, Dartmouth College
Andrew Ainslie, UCLA
Greg Allenby, Ohio State University
Eric Anderson, Northwestern University
Erin Anderson, INSEAD, France
Barry Bayus, University of Northern Carolina
David Bell, University of Pennsylvania
Mark Bergen, University of Minnesota
Peter Boatwright, Carnegie Mellon University
Bart Bronnenberg, UCLA
Dipankar Chakravarti, University of Colorado, Boulder
Rabikar Chatterjee, University of Pittsburgh
Anne Coughlan, Northwestern University
Marnik Dekimpe, Katholieke Universiteit, Leuven
Preyas Desai, Duke University
Sanjay Dhar, University of Chicago
Anirudh Dhebar, Babson College
Shantanu Dutta, University of Southern California
Tulin Erdem, University of California, Berkeley
Peter Fader, University of Pennsylvania
Fred Feinberg, University of Michigan
Gila Fruchter, Bar-Ilan University, Israel
Hubert Gatignon, INSEAD
Sunil Gupta, INSEAD, France
Sachin Gupta, Cornell University
Ernan Haruvy, University of Texas at Dallas
Jim Hess, University of Houston
Teck Ho, University of California, Berkeley
Jeffrey Inman, University of Pittsburgh
Ganesh Iyer, University of California, Berkeley
Barbara Kahn, University of Pennsylvania
Aradhna Krishna, University of Michigan
Trichy Krishnan, National University of Singapore
Dmitri Kuksov, Washington University, St. Louis
Nanda Kumar, The University of Texas at Dallas
V. Kumar, University of Connecticut
Jim Lattin, Stanford University
Robert Leone, Ohio State University
Puneet Manchanda, University of Chicago
Paul Messinger, University of Alberta
Alan Montgomery, Carnegie Mellon University
Sridhar Moorthy, University of Toronto
Eitan Muller, Tel Aviv University
B.P.S. Murthi, The University of Texas at Dallas
Kent Nakamoto, Virginia Polytechnic Institute and State University
Paddy Padmanabhan, INSEAD, Singapore
Philip Parker, INSEAD, France
Mark Parry, University of Virginia
Ashutosh Prasad, The University of Texas at Dallas
Debu Purohit, Duke University
Bill Putsis, University of North Carolina
Surendra Rajiv, National University of Singapore
Jagmohan Raju, University of Pennsylvania
Kalyan Raman, University of Michigan, Flint
John Roberts, University of New South Wales, Australia
Gary Russell, University of Iowa
Miklos Sarvary, INSEAD, France
P.B. Seethu Seetharaman, Rice University
Sudhi Seshadri, Indian Institute of Management, Bangalore, India
Raj Sethuraman, Southern Methodist University
Greg Shaffer, University of Rochester
Duncan Simester, Massachusetts Institute of Technology
Shuba Srinivasan, University of California, Riverside
Joel Steckel, New York University
Niladri Syam, University of Houston
Demetrios Vakratsas, McGill University
Naufel Vilcassim, London Business School
Miguel Villas-Boas, University of California, Berkeley
Berend Wierenga, Erasmus University Rotterdam
John Zhang, University of Pennsylvania