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Review of Marketing Science
Ed. by Rao, Ram C.
SCImago Journal Rank (SJR) 2015: 0.103
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- Durable Good, Extended Warranty and Channel Coordination by Desai, Preyas S and Padmanabhan, Paddy
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- The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment by Kopalle, Praveen K and Neslin, Scott A
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- Competition, Risk and Return in the US Grocery Industry by Corstjens, Marcel and Vanderheyden, Ludo
- Measuring National Brands' Equity over Store Brands by Sethuraman, Raj
- Reference Dependence and Conjoint Analysis by Davis, Brennan/ Currim, Imran S. and Sarin, Rakesh K.
- The Privacy Paradox: The Case of Secondary Disclosure by D'Souza, Giles and Phelps, Joseph E
- Quality, Sunk Costs and Competition by Crespi, John M. and Marette, Stephan
- Magazines and their Companion Websites: Competing Outlet Channels? by Kaiser, Ulrich
- Designing Experimental Auctions for Marketing Research: The Effect of Values, Distributions, and Mechanisms on Incentives for Truthful Bidding by Lusk, Jayson L/ Alexander, Corinne and Rousu, Matthew C.
- Solving Share Equations in Logit Models Using the LambertW Function by Aravindakshan, Ashwin and Ratchford, Brian
- The Internalization of Advertising Services: An Inter-Industry Analysis by Horsky, Sharon/ Michael, Steven C. and Silk, Alvin J.
- DemoImpact: Modeling, Forecasting and Managing the Impact of Major US Sociodemographic Trends on Multi-Category Snack Consumption by Girju, Marina M/ Adams, Michelle J and Ratchford, Brian
- Long-term Profit Impact Of Integrated Marketing Communications Program by Raman, Kalyan and Naik, Prasad A.
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Volume 9, Issue 1 (Jan 2011)
Aravindakshan, Ashwin / Ratchford, Brian
Published Online: 04/18/2011
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