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Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique

Editor-in-Chief: Danesi, Marcel

5 Issues per year

SCImago Journal Rank (SJR): 0.235
Source Normalized Impact per Paper (SNIP): 0.761

ERIH category 2011: INT2



Political representation within the libidinal economy of a pictorial space: A political-semiotic reading of three propaganda posters of the Chinese Cultural Revolution

Lu Xing-Hua

Citation Information: Semiotica. Volume 2005, Issue 157, Pages 213–232, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: 10.1515/semi.2005.2005.157.1-4.213, October 2005

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The libidinal economy could be exploited by both political movements and advertising campaigns in a pictorial space that is related to the social space at any historical moment. The arrangement of desires in a propaganda poster of the Chinese Cultural Revolution is, in light of political semiotics, the same as in a campaign poster in a consumer society today. The same libidinal economy is rooted in our political unconsciousness and remains to be the deep structure of our political performance. A critical image analysis or a political semiotic critique of this libidinal economy that rules us in the Chinese Cultural Revolution and in consumer society today is necessary and urgent.

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