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Publication Date:
12 02 2009
ISSN:
1613-3692
DOI:
10.1515/SEMI.2009.025

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Semiotica

Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique

Editor-in-Chief: Danesi, Marcel

5 Issues per year

ERIH category 2011: INT2

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Issues

Subjects and reading strategies in hypermedia: The re-emergence of the author

Mazzali-Lurati, Sabrina 1

Citation Information: Semiotica. Volume 2009, Issue 173, Pages 525–555, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: 10.1515/SEMI.2009.025, February 2009

Publication History: Published Online: 01/03/2012

Abstract

Following the much-vaunted ‘death of the author,’ this article investigates the re-emergence of the author's subjectivity (and the relation of this to readers' strategies) in electronic texts. Specifically, it looks at the design of ‘hypertextual transpositions’ — a particular kind of information-intensive hypermedial application presenting a ‘classic’ literary text by providing an electronic version and a series of multimedial added materials that can be used in reading, enjoying, and/or studying the literary text. By closely analyzing a sample of ‘hypertextual transpositions,’ the article seeks to demonstrate the ways in which design considerations in the creation of these electronic artefacts are tantamount to a re-emergence of the author's subjectivity. The technology of ‘hypertextual transpositions’ facilitates devices and reading strategies that are simply not available to traditional print texts. Nevertheless, it will be shown that hypermedial versions of ‘classic’ texts reinstate customary principles of authorship while also introducing some new facets of authorial subjectivity.

Keywords:: subjectivity ; author ; reading strategies ; hypertext ; literature ; visual communication

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