Abstract
The seven short comments presented here investigate branding from a pragmatic semeiotic point of view. Comment 1 touches upon the brand in an extreme scholastic realistic point of view. Comment 2 focuses on how the brand becomes represented through its replica. Comment 3 investigates if a threshold of attraction exists, a level beyond which someone becomes attracted to a given brand. Comment 4 touches upon the relation between the object and its representation. Comment 5 investigates the concept “quality branding,” which is the process whereby something becomes endowed with certain qualities. Comment 6 defines the concept quasi-empathy as the basis for self-identification and attraction to a given brand. Comment 7 defines the fundamental sign as the sense of community.



















Comments (1)
Dear community, There was a comment posted containing an external link that advertises the products or services of another enterprise which is why we unfortunately had to delete it according to our houserules (http://www.degruyter.com/dg/page/177/hausregeln). We cordially invite you to take up the discussion again anytime! Please understand that comments will have to include content that comply with our house rules. Thank you!
posted by: De Gruyter Online on 2012-08-28 04:55 PM (Europe/Berlin)