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Publication Date:
29 09 2011
ISSN:
1613-3692
DOI:
10.1515/semi.2011.069

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Semiotica

Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique

Editor-in-Chief: Danesi, Marcel

5 Issues per year

ERIH category 2011: INT2

VolumeIssuePage

Issues

Reading movies as interactive messages: A proposal for a new method of analysis

1Lecturer at Loughborough University.

Citation Information: Semiotica. Volume 2011, Issue 187, Pages 167–188, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: 10.1515/semi.2011.069, September 2011

Publication History: Published Online: 01/03/2012

Abstract

This article proposes a method to analyze movies at a sequence level in dynamic terms based on the functional framework of analysis derived from systemic functional linguistics and developed by multimodal discourse analysis, and which focuses on the use of locative Circumstances as affordances implicitly selecting changes of perspective.

The two perspectives that will be taken into consideration have been elaborated through the study of how human presence is construed in hyper-environments and how this construal affects the web user's degree of involvement. A parallel between the creation of hyper-environments and the creation of a movie is therefore also proposed.

Keywords:: audience ; Internet ; MMORPG ; movies ; multimodality ; perspective

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