Das unternehmerische Selbst der Kirche

The marketability of the popular church, its growth, criticism and theological legitimacy have been the subject of an ecclesiastical discourse since the early 1990s. This study not only deals with the subject matter itself, but also looks at how it is addressed in the discourse. Michel Foucault’s concept of subject and power and its current reformulation in governmentality studies form the basis and framework of the analysis. In this way scholarly self-enlightenment provides a well-focussed mirror for the current ecclesiastic discourse.