Marketing Libraries in a Web 2.0 World

www.degruyter.com uses cookies, tags, and tracking settings to store information that help give you the very best browsing experience.
To understand more about cookies, tags, and tracking, see our Privacy Statement
I accept all cookies for the De Gruyter Online site

Jump to ContentJump to Main Navigation

129,95 € / $182.00 / £97.99*

eBook (PDF)

Publication Date:
July 2011
ISBN:
978-3-11-026353-4

See all formats and pricing

eBook (PDF)
ISBN 978-3-11-026353-4
RRP
€ [D] 129.95 / US$ 182.00 / GBP 97.99*
Hardcover
ISBN 978-3-11-026331-2
RRP
€ [D] 129.95 / US$ 182.00 / GBP 97.99*
Print/eBook
ISBN 978-3-11-916684-3
RRP
€ [D] 199.95 / US$ 280.00 / GBP 149.99*
*Prices in US$ apply to orders placed in the Americas only. Prices in GBP apply to orders placed in Great Britain only. Prices in € represent the retail prices valid in Germany (unless otherwise indicated). Prices are subject to change without notice. Prices do not include postage and handling. RRP: Recommended Retail Price.

Marketing Libraries in a Web 2.0 World

Ed. by Gupta, Dinesh / Savard, Réjean

Series:IFLA Publications 145

DE GRUYTER SAUR

    Aims and Scope

    Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

    request permissions

    Supplementary Information

    xiv, 161 pages
    DE GRUYTER SAUR
    Language:
    English
    Type of Publication:
    Specialist Text

    MARC record

    MARC record for eBook

    Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India

    Please log in or register to comment.