Marketing Libraries in a Web 2.0 World Jump to ContentJump to Main Navigation
Show Summary Details

Marketing Libraries in a Web 2.0 World

Ed. by Gupta, Dinesh / Savard, Réjean

Series:IFLA Publications 145

DE GRUYTER SAUR

    129,95 € / $182.00 / £97.99*

    eBook (PDF)
    Publication Date:
    July 2011
    ISBN
    978-3-11-026353-4
    See all formats and pricing
    



    Overview

    Aims and Scope

    Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

    Supplementary Information

    Details

    xiv, 161 pages
    DE GRUYTER SAUR
    Language:
    English
    Type of Publication:
    Specialist Text

    MARC record

    MARC record for eBook

    request permissions

    More ...

    Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India

    Comments (0)

    Please log in or register to comment.