Jump to ContentJump to Main Navigation

139,95 € / $196.00 / £104.99*

Hardcover

Publication Date:
June 2012
ISBN:
978-3-11-027296-3

See all formats and pricing

eBook (PDF)
ISBN 978-3-11-027458-5
RRP
€ [D] 139.95 / US$ 196.00 / GBP 104.99*
Hardcover
ISBN 978-3-11-027296-3
RRP
€ [D] 139.95 / US$ 196.00 / GBP 104.99*
Print/eBook
ISBN 978-3-11-027510-0
RRP
€ [D] 209.00 / US$ 294.00 / GBP 157.98*
*Prices in US$ apply to orders placed in the Americas only. Prices in GBP apply to orders placed in Great Britain only. Prices in € represent the retail prices valid in Germany (unless otherwise indicated). Prices are subject to change without notice. Prices do not include postage and handling. RRP: Recommended Retail Price.
  • Access Content

Metaphor and Mills

Figurative Language in Business and Economics

Ed. by Herrera-Soler, Honesto / White, Michael

Series:Applications of Cognitive Linguistics [ACL] 19

DE GRUYTER MOUTON

    Aims and Scope

    While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese).

    The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness.

    The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.

    Supplementary Information

    23 x 15.5 cm
    viii, 329 pages
    15 Tables
    DE GRUYTER MOUTON
    Language:
    English
    Type of Publication:
    Collection
    Keywords:
    Metaphor and Economics; Cognitive Linguistics; Applied Linguistics

    MARC record

    MARC record for print book

    Honesto Herrera-Soler and Michael White, Universidad Complutense, Madrid, Spain.

    Please log in or register to comment.