Internationales Wirtschaftsrecht

The volume “International Business Law” contains a comprehensive presentation of the intellectual property rights of competition law and intellectual property law, which also includes the intellectual property rights of patent law and copyright law. Current topics, such as international e-commerce, online advertising, Euro marketing and multistate advertising, are discussed in light of the most current case law and legal doctrine. New developments introduced by the Rome II Regulation are comprehensively addressed. The commentary concludes with a comprehensive presentation of the economics of the law of conflicts.