Exploring film genre preferences through taste cultures: A survey on contemporary film consumption amongst youth in Flanders (Belgium)

  • 1 Department of Communication Studies, University of Antwerp, Antwerp, The Netherlands
  • 2 Department of Communication Studies, University of Antwerp, Antwerp, The Netherlands
  • 3 Department of Communication Studies, Ghent University, Ghent, Belgium
Aleit Veenstra
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  • Department of Communication Studies, University of Antwerp, Antwerp, The Netherlands
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, Philippe Meers and Daniël Biltereyst


This article explores contemporary film genre preferences through an in-depth sociological analysis of taste cultures in film preferences amongst youth aged 16–18 in Flanders (the northern Dutch-speaking part of Belgium). Building on a representative sample of 1015 respondents we statistically analyze the assumption that contemporary media audiences demonstrate mobility and that they are eager to shape their media consumption in accordance with their personal preferences. This article examines whether societal structures that have been found to reflect media preferences remain in place, or whether these structures have eroded with the (supposed) increase in individual choice – an argument often voiced in the context of convergence culture. An analysis of the variables gender, educational level and ethnicity illustrates that societal structures are still reflected through film genre preferences amongst Flemish youth.

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The European Journal of Communication Research is an established forum for scholarship and academic debate in the field of communication science and research from a European perspective. Communications highlights the concerns of communication science through the publication of articles, research reports, review essays and book reviews on theoretical and methodological developments considered from a European perspective.