Regional humor differences in the United States: Implications for management

Eric J Romero 1 , 2 , 3 , Carlos J Alsua 1 , 2 , 3 , Kim T Hinrichs 1 , 2 , 3 ,  and Terry R Pearson 1 , 2 , 3
  • 1 Intrepid Consulting.
  • 2 Minnesota State University.
  • 3 West Texas A&M University.


This paper is an exploratory study examining humor differences among four regions of the United States and the managerial implications of such differences. The results indicate significant differences between the regions regarding affiliative and self-defeating humor, the creation and performance of humor, the use of humor in coping and in social situations, and attitudes toward humor. Managerial implications for researchers and practitioners are discussed.

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HUMOR, the official publication of the International Society for Humor Studies (ISHS), was established over 25 years ago as an international interdisciplinary forum for the publication of high-quality research papers on humor as an important and universal human faculty. The journal publishes original contributions in areas such as interdisciplinary humor research, humor theory, and humor research methodologies.