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Licensed Unlicensed Requires Authentication Published by De Gruyter Saur September 13, 2011

Competitive Intelligence Practices and Firm Performance

  • Ching Seng Yap EMAIL logo and Md Zabid Abdul Rashid
From the journal Libri

Abstract

This study examines the level of competitive intelligence practices undertaken by Malaysian publiclisted companies, and the relationship between competitive intelligence and firm performance. Data was collected from 123 companies across various industry categories. The study finds that competitive intelligence has been practiced at an early stage and in a moderate level among Malaysian companies. The top three intelligence sectors rated by the sampled companies are customers, competitors and the economy. Competitive intelligence is mostly used in making strategic decisions regarding capacity expansion, new product development, and strategic alliance. Competitive intelligence practice relates positively to firm performance. Companies with a formal versus informal competitive intelligence unit achieve higher firm performance as measured by organizational growth and profitability. The article includes implications and recommendations for future studies.

Received: 2010-06-12
Revised: 2010-12-04
Accepted: 2010-12-08
Published Online: 2011-09-13
Published in Print: 2011-September

Copyright © by Walter de Gruyter · Berlin · Boston

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