The present article advocates a multiculturalist approach to theoretical rearticulation of language and communication. It does so by arguing why this approach is needed and showing how it can be achieved. The first part of the essay takes up aculturalist tendencies in the case of discourse studies and examines their theoretical and political consequences. The second part proposes a multicultural-epistemological stance, i.e., a reflexive and critical position of meaning making in between Eastern and Western, North and South, and local and global regimes of knowledge/power. Finally, the article explicates how the multiculturalist theorist can construct a historically conscious and local-global-minded theory of culture-specific discourse.
The official journal of the International Association for Semiotic Studies, founded in 1969 as one of the first scholarly journals in the field, Semiotica features articles reporting results of research in all branches of semiotic studies, in-depth reviews of selected current literature in the field, and occasional guest editorials and reports. The journal also publishes occasional Special Issues devoted to topics of particular interest.