Test Cover Image of:  Handbook of Business Communication

Handbook of Business Communication

Linguistic Approaches

Edited by: Gerlinde Mautner and Franz Rainer
Now in Paperback

In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.

Author Information

Gerlinde Mautner and Franz Rainer, WU Vienna, Vienna, Austria.

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Audience: Research Libraries, Scholars, and Students of Linguistics who are also interested in Business Communication.