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Faires Management und Marketing
Ethical Management and Marketing

 

This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products and services is presented within the scope of a holistic management approach that aims to assure long-term corporate success.

  • The importance of implementing ethical principles in management
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Audience: Students and practitioners of business administration

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