Test Cover Image of:  Identitätspositionierungen der DAX-30-Unternehmen

Identitätspositionierungen der DAX-30-Unternehmen
Identity Positioning in the DAX 30 Corporations: The Linguistic Construction of Self-Images

Die sprachliche Konstruktion von Selbstbildern

Companies trade not only in raw materials and services but also systematically create factual, non-physical realities, such as identity, as part of their object worlds. To understand the linguistic quest for self-image and corporate identity, this study analyzes symbolic systems in companies’ representational texts, including slogans and mission statements.

Author Information

Simone Burel, Heidelberg University / Mannheim, Germany.
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Audience: Academics (Linguistics, Communication Studies), Marketing Experts, Libraries