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Pragmatics of Social Media

Edited by: Christian R. Hoffmann and Wolfram Bublitz

This handbook provides a comprehensive overview of the pragmatics of social media, i.e. of digitally mediated and Internet-based platforms which are interactively used to share and edit self- and other-generated textual and audio-visual messages. Its five parts offer state-of-the-art reviews and critical evaluations in the light of on-going developments: Part I The Nature of Social Media sets up the conceptual groundwork as it explores key concept such as social media, participation, privacy/publicness. Part II Social Media Platforms focuses on the pragmatics of single platforms such as YouTube, Facebook. Part III Social Media and Discourse covers the micro-and macro-level organization of social media discourse, while Part IV Social Media and Identity reveals the multifarious ways in which users collectively (re-)construct aspects of their identities. Part V Social Media and Functions/Speech Acts surveys pragmatic studies on speech act functions such as disagreeing, complimenting, requesting. Each contribution provides a state-of-the-art review together with a critical evaluation of the existing research.

  • Authoritative state-of-the-art overview of the pragmatics of social media.
  • Focusses on digitally mediated and Internet-based platforms interactively used to share and edit self- and other-generated textual and audio-visual messages.

Author Information

Christian R. Hoffmann,and Wolfram Bublitz, Augsburg, Germany.

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Audience: Academic Institutes and Libraries, Scholars interested in Pragmatics, Sociolinguistics, Sociology, Ethnography,

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