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Chefsache Mandantenakquisition
Client Acquisition – A Job for the Boss: Successful Acquisition Strategies for Attorneys

Erfolgreiche Akquisestrategien für Anwälte

From the day they are licensed, attorneys have to be entrepreneurs. Client acquisition is essential for every lawyer. Many lawyers consider client acquisition as time-consuming and complicated, as a tedious necessity, or a form of salesmanship beneath their dignity. This work will help them organize a structured acquisition strategy geared to business goals. For the new edition, the chapter on online acquisition was extensively revised.

  • Expanded 2nd edition
  • Includes new timely tips for practitioners from practitioners
  • The chapter on online acquisition has been extensively revised
  • Suggests concrete implementation options and best-practice examples


"Es bietet dem Rechtsanwalt eine umfassende und zuverlässige Hilfestellung bei allen Fragen der Mandantenakquise und besticht durch seine gute Lesbarkeit und hervorragenden Praxisbezug. Seht empfehlenswertl"

Rudolf Günter in: JurBüro 8 (2017), VII


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Edition: 2nd rev. and expand. ed.