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Vision & Strategy

Strategic Thinking for Creative and Social Entrepreneurs

From visions to successful strategies
Creative and social entrepreneurs are at the forefront of building a new economy and shaping our future by being highly visionary and following their path persistently. Visions are the driving force for social innovation. But, without a strategy on how to achieve our vision, the vision stays a vision and consequently will have zero impact. Therefore, visions need strategies. Vice versa, strategies need to be based on visions in order to be powerful. Business development without following a visionary strategy leaves the future to chance. In times where complexity and the pace of change is constantly rising this does not work anymore. This book helps to understand the connection between strategy and vision, strategy and creativity. It follows an approach to strategy as a meaningful, playful, experimental and therefore creative way to design a sustainable and impactful future. Included are a selection of effective tools and methods on how to develop a strategic thinking.
New approaches to developing strategies for creative and social entrepreneurs Creative access, a playful approach, impact oriented Exercise section with straightforward and effective tips and tools

Author Information

Doris Rothauer. Consultant, coach and expert connecting the creative, economic and social worlds. Vienna, Austria, and New York.
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Audience: Einzelunternehmer, KMUs, Social Entrepreneurs in kreativen Bereichen wie Architektur, Design, Kommunikation, Mode, Multimedia