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Deutschland, Österreich, Schweiz

Abstract

Information behavior, as a part of human behavior, has many aspects, including a cognitive aspect. Cognitive biases, one of the important issues in psychology and cognitive science, can play a critical role in people’s behaviors and their information behavior. This article discusses the potential relationships between some concepts of human information behavior and cognitive biases. The qualitative research included semistructured face-to-face interviews with 25 postgraduate students who were at the writing-up stage of their research. The participants were selected using a purposeful sampling process. Interviews were analyzed using the coding technique of classic grounded theory. The research framework was the Eisenberg and Berkowitz information behavior model. The relationships that are discussed in this article include those between the principle of least effort on the one hand and availability bias and ambiguity aversion on the other; value-sensitive design and reactance; willingness to return and availability bias; library anxiety and ambiguity aversion, status quo bias, and stereotypical bias; information avoidance and selective perception, confirmation bias, stereotypical bias, and conservatism bias; information overload and information bias; and finally, filtering and attentional bias.

Abstract

As a scientific field, scientific mapping offers a set of standardized methods and tools which can be consistently adopted by researchers in different knowledge domains to answer their own research questions. This study examined the scientific articles that applied science mapping tools (SMT) to analyze scientific domains and the citations of these application articles. To understand the roles of these application articles in scholarly communication, we analyzed 496 application articles and their citations from 14 SMT by classifying them into library and information science (LIS) and other fields (non-LIS) in terms of both publication venues and analyzed domains. In our study, we found that science mapping, a topic that is deeply situated in the LIS field, has gained increasing attention from various non-LIS scientific fields over the last few years, especially since 2012. Science mapping application studies practically grew up in LIS domain and spread to other fields. The application articles within and outside of the LIS fields played different roles in advancing the application of science mapping and knowledge discovery. Especially, we have discovered the important role of articles, which studied non-LIS domains but published in LIS journals, in advancing the application of SMTs.

Abstract

Persona is a common human-computer interaction technique for increasing stakeholders’ understanding of audiences, customers, or users. Applied in many domains, such as e-commerce, health, marketing, software development, and system design, personas have remained relatively unchanged for several decades. However, with the increasing popularity of digital user data and data science algorithms, there are new opportunities to progressively shift personas from general representations of user segments to precise interactive tools for decision-making. In this vision, the persona profile functions as an interface to a fully functional analytics system. With this research, we conceptually investigate how data-driven personas can be leveraged as analytics tools for understanding users. We present a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes. We apply this framework for an analysis of digital marketing use cases to demonstrate how data-driven personas can be leveraged in practical situations. We then present a functional overview of an actual data-driven persona system that relies on the concept of data aggregation in which the fundamental question defines the unit of analysis for decision-making. The system provides several functionalities for stakeholders within organizations to address this question.