Nowadays the media and investigative journalists take full responsibility for revealing and reporting many irregularities and notifying them to the public via common media. This is very important because the financial losses of investors due to the bankruptcies of the pyramids are significant. This weakens the public confidence in public administration responsible for law in the state. The authors of this article mainly say about responsible unmasking of illegal financial pyramids through the media in the context of social communication. The article provides clear recommendations for the media how to distinguish between a pyramid scheme and MLM. Such recommendations could increase the practical significance of the author’s research for the readers and protect them from illegal investments.