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A Practical Guide to Preparing, Facilitating and Sharing the Value of Customer Journey Mapping
Internationalization Theories, Concepts and Cases
Chancen der multisensualen Kundenkommunikation

Abstract

There are more than 24.1 % of the world’s population are Muslim. Considering the religious preference, Drug Control Authority (DCA) requires manufacturers to declare clearly if their products contain materials of animal origin, as well as unsafe drugs. In general, Health supplements, herbal products, and traditional medicine are classified as “food-drug interphase (FDI) products. FDI products are products with a combination of food ingredients and active ingredients for oral consumption. FDI products are widely believed to be able to prevent or even cure many diseases. However, over the past ten years, there are various FDI products in Malaysia contain dangerous drugs. Hence, this study summarizes the harmful effect of listed unsafe drugs possess in the FDI products, the category of the product, and the type of claim. According to the National Pharmaceutical Regulatory Agency (NPRA) recent report, there are 162 FDI products have been mixed up with illegal drugs which majority of them contain Dexamethasone. The most category of products that contain unsafe drugs is among traditional medicine products followed by health supplements, herbal supplement products, and dietary supplements. These products were commonly marketed to strengthen the veins & joint and pain relief, weight loss, sexual enhancement, energy booster, relieve sinus, and gout. Hence, an awareness of adulteration in pharmaceuticals is crucial to ensure the quality, safety, and effectiveness of the products towards human health.

Abstract

A field experiment was carried out to investigate the effect of different manures and fertilizers on the growth and yield of knol-khol (Brassica oleracea var. gongylodes) at Dr. Purnendu Gain Field Laboratory of Agrotechnology Discipline, Khulna University, Khulna from November 2014 to February 2015. The single factor experiment comprised of different types of fertilizers and manures viz., T0 (Control), T1 (Recommended doses of NPK), T2 (Cow dung), T3 (Vermicompost), T4 (Poultry manure), T5 (50 % Cow dung + 50 % NPK), T6 (50% Vermicompost + 50% Cow dung), T7 (50% Vermicompost + 50 % Poultry manure) and T8 (25% Cow dung+ 25% Vermicompost+ 25% Poultry manure + 25% NPK). The Experiment was laid out in Randomized Complete Block Design (RCBD) with four replications. The maximum plant height was obtained from the treatment T1 at 25, 35 and 45 Days after transplanting (DAT). The maximum spread of canopy was 36.75 cm, 52.50 cm and 66.05 cm from the treatment T3, T7 and T2, respectively. The maximum economic yield (21.92 t/ha) and biological yield (40.083 t/ha) were found in the treatment T1 and T7, respectively. Highest benefit cost ratio (3.07) was obtained from the treatment T1whilethe minimum (0.57) was obtained from T3 which indicates that high cost of vermicompost affect net return severely. Although, T1 produced maximum benefit cost ratio, the treatment T4 and T2 are very close to T1 and also statistically similar. So, we can consider poultry manure and cow dung for our soil health, environmental benefits and ecological safety.

Abstract

A field experiment was carried out to study the effect of spacing and nitrogen level on growth and yield of maize in Parbat from February to July, 2019. The experiment was laid out in two Factorial Randomized complete Block Design (RCBD) comprising of spacing: 60×15 cm and 60×25 cm and nitrogen: 30, 60, 90 and 120 kg/ha level as treatment with three replications. “Arun-2” variety of maize was planted on clay loam and acidic soil (pH 5.3) having medium in total nitrogen (0.15%), medium in soil available phosphorus (48.1 kg/ha), medium in soil available potassium (218.8 kg/ha) and medium in organic matter content (2.92%). Result shows that yield was significantly increased with increment in N-level up to 90 kg N/ha. The grain yield (5.18 mt/ha) was significantly higher at 90 kg N/ha than at 30 and 60 kg N/ha but at par with 120 kg N/ha. Significant effect on grain yield due to spacing was observed. The grain yield (4.11 mt/ha) obtained at spacing 60×15 cm. Moreover, the highest grain yield showed that highest grain yield (4.33 mt/ha) was obtained under 90 kg N/ha plus 60×15 cm spacing. The result revealed that different spacing and nitrogen level significantly affect the plant height and leaf area index. The plant height and leaf area index were significantly high at close spacing (60×15 cm) and at 120 kg N/ha. Likewise, yield attributing characteristics like cob length, cob diameter, number of kernel/rows, number of kernel row, thousand gran weight were the highest at 90 kg/ha but as par with 120 kg/ha at close spacing (60×15 cm). This study suggested that maize production can be maximized by cultivating “Arun-2” maize fertilizing with 90 kg N/ha and maintaining 60×15 cm spacing.

Abstract

Carbohydrate & Protein Malnutrition is broadly perceived as, significant medical issue in the world due to cereal-based dietary examples. The protein nature of the cereal-based diet can be improved by fortification. Edible mushrooms are rich in protein, carbohydrate, minerals, other nutritive compounds. Fortification of mushroom in cookies helps improve cookies quality alongside fulfill nutrition demand. Powdered Mushrooms are one of these sources that have incredible potential. This paper surveys the impact of Button and Oyster mushroom powder on the rheological, physicochemical, textural and quality attributes of the cookies item. Mushrooms were cleaned in normal water and whitened with steam for 7 min, then sliced it for uniform size, dried the sliced mushrooms in a microwave oven at 55 °C, 120 min. Then transfer it powder form. Fortified 15% of mushroom powder improves baking period quality, cookies shape, protein, carbohydrate & nutrition value. Fortification range of up to 20% was tolerating in bakery products. Contingent upon the wholesome and tactile outcomes, it very well may be rea stoned that 15% mushroom strengthened with flour is worthy quality and it healthful better over locally accessible flours. The discoveries of the current investigation will be useful individuals experiencing a lack of healthy sustenance and other degenerative illnesses. Further, an expansion was noticed sure repulsive consequences for practically all quality parameters of the cookies which could decreased by the expansion of different modifiers and added substances so as get fantastic quality treats. That impact makes protein and Carbohydrate rich cookies later on.

Abstract

For the past decade, human capital has been recognized as one of the crucial assets of any firm’s overall performance. Previous studies widely advocated a linear link between human capital and innovative firm performance, arguing that there are a variety of factors to examine if the relationship between human capital and innovative firm performance is to be properly understood. The focus of this study was to examine the effect of social capital on the relationship between human capital and innovative firm performance. Specifically, it examined the relationship between human capital and social capital and between human capital and innovative firm performance. It also examined the relationship between social capital and innovative firm performance. A total of 294 questionnaires were obtained from managerial staff in automotive companies in Malaysia and the data was analysed using the Partial Least Squares (PLS) test. The results indicated a direct effect between human capital and innovative performance. It was found that human capital is significantly related to social capital and that there is a significant relationship between social capital and innovative firm performance, indicating the ability of social capital to improve innovative firm performance. Finally, it revealed that innovative firm performance could be achieved by human capital through the role of valuable social capital and that good innovative firm performance leads to more prudent and sustainable organisations. The results provide pertinent implications for academia, policymakers and market players while also contributing to the research fields of strategic management, human capital, social capital and performance.

Abstract

The advancement of technology makes smart devices and their applications ever more popular and complex. Tourism is an area where varied and numerous services are required, hence this diversity resulted in a multitude of smart applications and smart systems designed to enhance tourist‘s satisfaction. The present paper investigates the concept of Smart Tourism in the scientific literature and how it can be applied for mobile applications, with particular focus on the most popular Smart Tourism apps for Bucharest. Following the analysis of these apps according to the theoretical framework applied, recommendations for improvement of Bucharest Smart Tourism mobile applications are provided.

Abstract

The progressive and unprecedented growth of the Earth’s population and the shrinking of the planet’s natural resources make it necessary to look at contemporary consumption from the point of sustainable development goals. The purpose of the paper is to characterise consumers’ attitude towards the idea of sustainable food consumption, which manifests itself in declared undertaking of sustainable behaviours both on the market and in households. The research employed the exploratory survey technique (direct survey) on a sample of 900 consumers from Poland and Slovakia. The most common declared sustainable behaviours include: avoiding overconsumption, monitoring healthy eating, as well as sorting and recycling of waste. On the other hand, the customers of both countries should be more strongly encouraged to reduce the consumption of water, electricity and natural gas when preparing meals. Less than half of all respondents declared such behaviour.