The study aims at defining communication relations between a project team, a project manager and a wider project environment within a public institution. Individual in-depth interviews were chosen as the research method. On the basis of the collected material, five main issues related to the communication processes in the studied project were specified: a hierarchical structure, professional dependence, understanding of one’s mutual duties, relations between members of the project team and communication with the steering committee. On the basis of the findings, a scheme of project management in the studied public institution was identified. Communication and organizational weaknesses have been indicated, which may be eliminated or may not occur if they are spotted early on.
Businesses and organizations are turning to fast feedback devices that measure consumer satisfaction. These standalone devices often have four or five different smiley-face buttons that can quickly gauge consumer sentiment. These devices are becoming popular due to the short time commitment needed to provide feedback.
This instructor has piloted the use of a smiley-face survey tool that is used at the end of each class session. Initial results suggest the role of the instructor may play a lesser role in student happiness for a given class. External factors, such as outside event or incoming GPA, appear to have a larger effect on class satisfaction. Data from classes and sample email exchanges will be presented. This type of fast feedback system has many potential benefits and low startup costs.
The paper presents results of research related to familiarity and understanding of home hospice term and shows how the social media discourse of palliative care looks like. Answers and conclusions are crucial for palliative care organisations as their existence depends on donors financial support which engagement is strongly related to communication activities performed by those organisations.
In the paper there has been presented opinions about public discussion about terminally ill children and its potential need for being treated as a taboo. The data whether futile medical care should be performed whatever the cost is also shown in the paper. Researchers asked also who should be responsible for executing management of hospices in Poland. The main conclusions focus on the necessity to intensify communication activities, especially by the professionals.
Nowadays the media and investigative journalists take full responsibility for revealing and reporting many irregularities and notifying them to the public via common media. This is very important because the financial losses of investors due to the bankruptcies of the pyramids are significant. This weakens the public confidence in public administration responsible for law in the state. The authors of this article mainly say about responsible unmasking of illegal financial pyramids through the media in the context of social communication. The article provides clear recommendations for the media how to distinguish between a pyramid scheme and MLM. Such recommendations could increase the practical significance of the author’s research for the readers and protect them from illegal investments.
The development trend of online journalism in Kosovo continues with great strides in relation to newspaper journalism. Some newspapers are continuing to survive and still on market despite the decline of readers as part of a worldwide trend of readers moving to online platforms. This study will analyze the content of journalistic texts in newspapers and online media, measuring their core values. This study is about the transformation, namely the change of journalism standards from traditional media (newspapers) to online media. Journalism theorists argue that the standards of journalism should be the same in newspapers and online media. But the practice in Kosovo is completely different. The main hypothesis of this study is that professional standards in online journalism in Kosovo have fallen; in newspaper journalism, however, there is still a high level of professionalism in writing and reporting. To test these two hypotheses, texts from two newspapers and two online media shall be analyzed. Therefore, the analysis will be done on texts from “Zëri” and “Koha Ditore” newspapers, and their online versions, “zëri.info” and “koha.net”.
This article explores the relationship between travel anthropology and the genre of literary re-portage. We scrutinized the theoretical foundations and genesis of travel anthropology, outlined its basic principles, and explored its connections to other disciplines. We also examined the phenomenon of literary reportage, its peculiarities, and principles both at the level of thematization and the level of narrative and compositional structure. According to our research, the methods of travel anthropology used by contemporary authors include fieldwork, participant observation, in-depth interviews, and detail fixation.
Most research on public relations (PR) roles takes the starting point of PR as an indispensable boundary-spanning function. Context may explain how PR is performed and which skills are important, but not the degree to which PR is necessary. In this article, we tackle the latter question by identifying and discussing the role of the low-flying communicator in the Danish region of North Jutland. The study is based on individual and focus group interviews with communication practitioners and students. The results show that many regional companies have established a communicative comfort zone “under the radar” of public attention. This leads to recruitment problems. Companies are less visible in the labour market and depend on graduates who stay in the region for personal reasons. A certain unwillingness to cross boundaries of social and public spaces feeds into sense-making but also contestable role understandings of PR practice and education in regional contexts.
This study examines how consumers react to a Facebook post that is completely, moderately or not at all in conflict with a brand-typical TV clip. It thus analyzes the need for congruity between the offline and online advertising activities of a brand and draws on the literature of integrated communication, schema incongruity theory and advertising effectiveness. Results of an online experiment with 131 participants and a 2 (content: congruent vs. incongruent) by 2 (stylistic devices: congruent vs. incongruent) between-subjects design provide first insights into the modeling of (in)congruity based on integrated communication. Thus, the article presents a first attempt to conceptualize (in)congruity in advertising through a combination of content and stylistic devices. In addition to this research agenda, the manuscript offers implications for advertising practice.
Due to increasing consumer skepticism towards promotional messages, companies are looking for new ways to communicate with their target audiences in a less obtrusive way than traditional advertising. Sponsored content disseminated on the online portals of newspapers (i. e., online advertorials) is regarded as a promising way to promote products and brands. Regulations require communicators to inform consumers about the commercial nature of this ‘masked’ persuasion attempt by including an explicit sponsorship disclosure (i. e., a ‘Sponsored’ label). This study demonstrates that such an explicit advertising cue may not be enough to alert recipients. Furthermore, this study investigates the effects of promotional messages by means of a 2 (no disclosure vs. disclosure) x 2 (no forewarning vs. forewarning) experiment. Results show that both (i) foregoing instructions aimed at activating consumers’ persuasion knowledge (i. e., an additional forewarning message) and (ii) recipients’ prior media literacy can foster the effect of sponsorship disclosures in triggering situational distrust towards brand-related content, and in turn, increasing consumers’ reactance.