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Mousing, no falsifi ed transcripts, no under-the-table payments.”38 Th e combustible semiretiree’s vitriol found an even larger platform when he published an excerpt of I Never Played the Game, his third memoir that he coauthored with SportsBeat staff er Peter Bonventre, in TV Guide’s September 1985 issue. Th e book savaged his ABC colleagues, including Arledge, whom he cast as a power-hungry narcissist. “He takes the title of executive producer of telecasts he has little or nothing to do with,” Cosell charged. “Th e more people Arledge controls, the better he

o n d a y N i g h t F o o t b a l l , B r i a n ’s S o n g , R o o t s the vast diff erences separating black and white experiences in the United States. Th e creators of Roots candidly admitted to taking measures to guarantee the miniseries would attract white viewers and justifi ed this decision by appealing to prime-time television’s commercial exigencies. “You have to remember,” explained executive producer David Wolper, “that the TV audi- ence is mostly white, middle-class whites. We were trying to reach the maxi- mum white audience.” Blinn added