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than the hour-long shows. Th ese resemble transmedia webisodes that are regularly featured in contemporary complex television franchises.6 Other transmedia production practices are found on Radiolab’s extensive website. In addition to a complete archive of programs, each segment has an individual page with a narrative sum- mary and links to visual images and written documents referenced in the segment or authored by persons heard in that segment. Th is aligns the show with public broadcasting’s embrace of the digital screen to “enhance and extend the scope of