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-minute pro- gram that would dramatize the “stories of the world’s greatest masterworks of art, music and literature and the men who created them,” such as Michelangelo’s Sistine Chapel fresco, Beethoven’s “Eroica,” and Walt Whitman’s “Drum Taps.”53 Grossman, who went on to run PBS and oversee the similar public television franchise Masterpiece Th eater, claimed that he and Arledge conjured up the show in a noble eff ort “to save television from triviality.”54 24 • 1 . T h e B i r t h of A B C S p ort s Arledge went in a diff erent direction with For Men Only, a