11.1 The Importance of Evaluation 320
11.1.1 Reasons to Conduct an Evaluation 321
11.1.2 Conducting Research Using the Scientifi c Method 323
11.2 The Three Phases of Campaign Evaluation 327
11.2.1 Before the Campaign: Conducting Formative
11.2.2 Four Types of Formative Research 329
11.2.3 During the Campaign: Conducting Process Research 330
11.2.4 After the Campaign: Conducting Summative
Summative Research: Outcome Evaluation 332
Summative Research: Impact Evaluation 333
11.3 Five Considerations in
10.1 The Importance of a Detailed and Organized Plan for
10.2 How Should I Prepare, Enact, and Monitor an
Implementation Plan? 295
10.2.1 Principle 1: Clarify Purpose and Objectives 295
10.2.2 Principle 2: Rely on the Strategic Plan to Translate
Objectives into Action Steps 298
10.2.3 Principle 3: Audit, Mobilize, and Manage Resources 300
10.2.4 Principle 4: Assign Responsibility for Implementing
Campaign Activities 303
10.2.5 Principle 5: Be Prepared for Contingencies 305
10.2.6 Principle 6: Pause, Refl ect
Of all the means of communication between the leaders and
the led in Communist China, mass campaigns were perhaps the
most reflective of the Communist Party's strategy of national
development. The shifts and turns of the Party's political and
economic policies after 1949 were all expressed in changes in
the nature of mass campaigns. The Party used the campaigns
to mobilize the Chinese people to participate in its political
and economic programs.
A mass campaign consisted of a series of organized, planned
actions for a particular
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Let’s enter the campaign by way of The Goldwyn Follies (1938). No
film better represents the problems the industry faced in 1938 or the
way that films might be imagined as vehicles for addressing them. Re-
leased six months before MPGY began, The Goldwyn Follies takes as
its subject the difficulties of making movies for a recalcitrant public, on
the eve of the industry’s singular preoccupation with them, and exem-
plifies those difficulties through its own
As a result of a series of disagreements, fighting broke out on May
25, 1918, between the Czech corps, then being transported from
European Russia to Vladivostok, and Soviet troops. The small Czech
forces succeeded in overthrowing Bolshevik rule in some of the
major cities along the Trans-Siberian railroad with amazing rapidity.
The clash between the Bolsheviks and the Czechs can be regarded
as the beginning of the Russian Civil War. Because of lack of food,
foreign enemies, and spreading anarchy, the Soviet regime had lived
In late September 2010, an unlikely campaign appeared to be on the verge of
making history. Just as voters in 1996 had rocked the politics of pot by making
California the fi rst state in America to permit marijuana for medical use, the
Golden State was now seriously contemplating legalizing cannabis as an adult
pleasurable pursuit. Voters were tuning in to the message of the Yes on 19 cam-
paign: California was broke following an epic fi scal crisis. Cops were wasting
millions of dollars busting and jailing pot smokers. Tax revenues from voter
The story of the life and death of the Farm Security
Administration has a meaning that is quite independent of the cur-
rents that were to be found elsewhere in agricultural politics. This,
after all, was the story of the greatest attempt to cope with the
problem of rural poverty—perhaps the only significant attempt—
in the nation's history. The program of the agency contained much
that was wrong, much that was false, and more that was ill directed.
In its energetic and chaotic way, however, the F.S.A. was an effective
C H A P T E R X I I
Campaign against Kant
Die Sprache der Menschen trägt ihre Denkformen in sich;
wir denken, zumal abstrakt, nur in und mit der Sprache. . . .
Der Gesammtgeist aller kultivierten Völker Europas hat Ein
philosophisches Idiom; von Plato und Aristoteles reicht es zu
Locke und Leibniz, zu Condillac und Lessing. Ein Rotwelsch,
das mit Jedermann-verständlichen Worten neue Nebelbegriffe
verbindet, ist und bleibt Rotwelsch. . . .
LAST decade of Herders life saw not only the conclusion of
the Scattered Leaves and Letters for the Advancement of
Chapter X X
HURDAIDE'S LAST CAMPAIGN
THE GREAT CAPTAIN'S last action was with the pueblo of Aibine in the country about which lived a group of the Opata nation. Olinano, working among the Lower Ne-
bomes, had penetrated far up the northern arroyo in the valley
of which are the pueblos of Tecoripa and Suaqui, and had come
into the country of the Aibines. Here he was able to baptize
some infants and to make a beginning of the conversion of the
whole tribe. This was the group which called Hurdaide forth
for his last campaign, the successful issue of which
List of Campaign Leaders
Real names of respondents are provided; all interviewed by author.
u.s. abstinence campaign leaders
Booz, Laura (Pure Freedom). August 21, 2004. Milwaukee, Wis.
Burtt, Jason (Silver Ring Thing). September 21, 2008. Pittsburgh, Pa.
Crouse, Janice (Beverly LaHaye Institute, Concerned Women for America).
September 14, 2004. Washington, D.C.
Etheridge, Albert (STAND/True Love Waits). June 26, 2004. Dallas.
Gresh, Dannah (Pure Freedom). October 16, 2004. Chicago.
Hayes, Kristi (Abstinence Clearinghouse). September 14, 2004