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318 CHAPTER CHAPTER CONTENTS 11.1 The Importance of Evaluation 320 11.1.1 Reasons to Conduct an Evaluation 321 11.1.2 Conducting Research Using the Scientifi c Method 323 11.2 The Three Phases of Campaign Evaluation 327 11.2.1 Before the Campaign: Conducting Formative Research 328 11.2.2 Four Types of Formative Research 329 11.2.3 During the Campaign: Conducting Process Research 330 11.2.4 After the Campaign: Conducting Summative Research 332 Summative Research: Outcome Evaluation 332 Summative Research: Impact Evaluation 333 11.3 Five Considerations in

290 CHAPTER CHAPTER CONTENTS 10.1 The Importance of a Detailed and Organized Plan for Implementation 292 10.2 How Should I Prepare, Enact, and Monitor an Implementation Plan? 295 10.2.1 Principle 1: Clarify Purpose and Objectives 295 10.2.2 Principle 2: Rely on the Strategic Plan to Translate Objectives into Action Steps 298 10.2.3 Principle 3: Audit, Mobilize, and Manage Resources 300 10.2.4 Principle 4: Assign Responsibility for Implementing Campaign Activities 303 10.2.5 Principle 5: Be Prepared for Contingencies 305 10.2.6 Principle 6: Pause, Refl ect

5 Mass Campaigns Of all the means of communication between the leaders and the led in Communist China, mass campaigns were perhaps the most reflective of the Communist Party's strategy of national development. The shifts and turns of the Party's political and economic policies after 1949 were all expressed in changes in the nature of mass campaigns. The Party used the campaigns to mobilize the Chinese people to participate in its political and economic programs. A mass campaign consisted of a series of organized, planned actions for a particular

Part One The Campaign This page intentionally left blank 15 Chapter 1 Annus Horribilis Goldwyn’s Folly Let’s enter the campaign by way of The Goldwyn Follies (1938). No film better represents the problems the industry faced in 1938 or the way that films might be imagined as vehicles for addressing them. Re- leased six months before MPGY began, The Goldwyn Follies takes as its subject the difficulties of making movies for a recalcitrant public, on the eve of the industry’s singular preoccupation with them, and exem- plifies those difficulties through its own

CHAPTER 6 Campaigns As a result of a series of disagreements, fighting broke out on May 25, 1918, between the Czech corps, then being transported from European Russia to Vladivostok, and Soviet troops. The small Czech forces succeeded in overthrowing Bolshevik rule in some of the major cities along the Trans-Siberian railroad with amazing rapidity. The clash between the Bolsheviks and the Czechs can be regarded as the beginning of the Russian Civil War. Because of lack of food, foreign enemies, and spreading anarchy, the Soviet regime had lived in a

138 In late September 2010, an unlikely campaign appeared to be on the verge of making history. Just as voters in 1996 had rocked the politics of pot by making California the fi rst state in America to permit marijuana for medical use, the Golden State was now seriously contemplating legalizing cannabis as an adult pleasurable pursuit. Voters were tuning in to the message of the Yes on 19 cam- paign: California was broke following an epic fi scal crisis. Cops were wasting millions of dollars busting and jailing pot smokers. Tax revenues from voter

10 The LARGE CAMPAIGN The story of the life and death of the Farm Security Administration has a meaning that is quite independent of the cur- rents that were to be found elsewhere in agricultural politics. This, after all, was the story of the greatest attempt to cope with the problem of rural poverty—perhaps the only significant attempt— in the nation's history. The program of the agency contained much that was wrong, much that was false, and more that was ill directed. In its energetic and chaotic way, however, the F.S.A. was an effective branch of

C H A P T E R X I I Campaign against Kant Die Sprache der Menschen trägt ihre Denkformen in sich; wir denken, zumal abstrakt, nur in und mit der Sprache. . . . Der Gesammtgeist aller kultivierten Völker Europas hat Ein philosophisches Idiom; von Plato und Aristoteles reicht es zu Locke und Leibniz, zu Condillac und Lessing. Ein Rotwelsch, das mit Jedermann-verständlichen Worten neue Nebelbegriffe verbindet, ist und bleibt Rotwelsch. . . . LAST decade of Herders life saw not only the conclusion of the Scattered Leaves and Letters for the Advancement of

Chapter X X HURDAIDE'S LAST CAMPAIGN THE GREAT CAPTAIN'S last action was with the pueblo of Aibine in the country about which lived a group of the Opata nation. Olinano, working among the Lower Ne- bomes, had penetrated far up the northern arroyo in the valley of which are the pueblos of Tecoripa and Suaqui, and had come into the country of the Aibines. Here he was able to baptize some infants and to make a beginning of the conversion of the whole tribe. This was the group which called Hurdaide forth for his last campaign, the successful issue of which

appendix List of Campaign Leaders 197 Real names of respondents are provided; all interviewed by author. u.s. abstinence campaign leaders Booz, Laura (Pure Freedom). August 21, 2004. Milwaukee, Wis. Burtt, Jason (Silver Ring Thing). September 21, 2008. Pittsburgh, Pa. Crouse, Janice (Beverly LaHaye Institute, Concerned Women for America). September 14, 2004. Washington, D.C. Etheridge, Albert (STAND/True Love Waits). June 26, 2004. Dallas. Gresh, Dannah (Pure Freedom). October 16, 2004. Chicago. Hayes, Kristi (Abstinence Clearinghouse). September 14, 2004