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Global Media, Local Labor
Communicating Effectively in the New Global Office

243 About the Editors Michael Curtin is the Duncan and Suzanne Mellichamp Professor of Global Studies in the Department of Film and Media Studies and Director of the Carsey- Wolf Center’s Media Industries Project at University of California, Santa Barbara. His books include The American Tele vi sion Industry (2009); Re- orienting Global Communication: Indian and Chinese Media beyond Borders (2010); and Playing to the World’s Biggest Audience: The Globalization of Chi- nese Film and TV (2007). He is currently at work on Media Capital: The Cul- tural Geography

Global Communication: Indian and Chinese Media beyond Borders; Playing to the World’s Biggest Audience: The Globalization of Chinese Film and TV; and Distribution Revolution: Conversations about the Digitial Future of Film and Television. Anthony Y. H. Fung is Director and Professor in the School of Journalism and Com- munication at the Chinese University of Hong Kong. He is also Pearl River Scholar Chair Professor in the School of Journalism and Communication at Jinan University, China. His research interests and teaching focus on popular culture and cultural

, 21–22, 25, 45, 61, 113; Muslim Brotherhood in, 52–55; protests in, 26, 46, 53 Enlightment, 6–9, 37–38, 78, 81, 104 Falk, Richard, 84–85, 103, 107–8, 124nn15–17, 126nn16,31 Falun Dafa. See Falun Gong Falun Gong, 41–42, 44, 120n3 gender equality, 62, 105, 107; in Saudi Arabia, 104 global civil society: defi nition of, 3; exist- ence of, 77–84; protests of, 114–15; relation to religion, 84–87; universal human rights in, 81–82, 100, 105, 109 global civil religion, 3, 78–79, 81, 116–17 global communication, 16–17, 31, 82 globalization, 3, 23, 30; in China, 13

for, and what we will pass on to coming generations. Clearly this is a pivotal generation. Global communication is possible, yet confrontations take place more often than meaningful dialogues for peace. Our marvels of science and technology are matched, if not outweighed, by many current tragedies, including human starvation in some parts of the world and extinction of other life-forms. Exploration of outer space takes place at the same time the earth's own oceans, seas, and freshwater areas grow increasingly polluted, and their life-forms are still largely

ways becoming unhinged, getting out of kilter. Nearly five-hundred years ago Columbus, Vasco da Gama, and Magellan - because of a concatenation of developments in medieval Europe that we are only begin- ning to understand - opened the great sea lanes and unified global communication for the first time. These last four-hundred-fifty years have been the era of oceanic empires, ruled by what today is called the First World; but in our own time we have seen these empires collapse, not least that of the United States. (The contemporary overland exten- sion of the

East Asian domesti- cate. Genetic diversity is being lost among crops around the globe as cloned and genetically identical hybrids are planted in fields from Russia to Mexico, and fruits and vegetables that were unheard-of in the northern temperate zone a generation ago are available all year round in markets and grocery stores. But how did humanity get to this point? How have we reached this fever pitch of global communication, commerce, and resource distribution? How did humans gain the ability to reshape the ecosystems around them and even the climate of

and the Politics of Possibilities, 81. 3. Crack, Global Communication, 157. 4. Wajcman, “Feminist Theories,” 149. 5. León, Burch, and Tamayo, Social Movements; Warkentin, Reshaping World Politics; Dilevko, “The Working Life of Southern NGOs”; Norris, Dem- ocratic Phoenix; Saco, Cybering Democracy. 6. Hajnal, “Conclusion.” 7. Willetts, “NGOs, Networking,” 84. 8. Rosenzweig, “Wizards, Bureaucrats, Warriors,” 1545. 9. Willetts, “NGOs, Networking,” 97. 10. Ibid., 91. Notes to Pages 63–69 | 199 11. Carvalho, “A trajetória da Internet no Brasil,” 113. 12. Willetts

; campaigns, 119–20; in Global South, 64; volume of, 92, 110–11, 143 empowerment: and access to information technology, 75, 80–81; of black women, 99–100 Encuentro Nacional de Mujeres (National Women’s Encounter; ENM), 132–36, 139, 142, 145, 147, 148, 150, 155, 158, 163 Index | 225 gender-based violence. See violence against women Gender Evaluation Methodology (GEM), 80 gender identity, 14, 168–69, 172; exploration of, 172. See also transgen- der people gender-neutral language, 2–3 Germany, 172 Giberti, Eva, 151 Gittler, Alice, 45 global communication networks, 45