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Communicating Effectively in the New Global Office

global language of social reform; it was modifi ed, but never transformed beyond recogni- tion, by the local dialect the Iranian modernists spoke. As Frank Diköt- ter’s research on medicine and sexuality in republican China illustrates, this situation did not only characterize Iran.3 Around the globe, (semi)- colonial modernist reformers found ways to focus on specifi c aspects of a particular science and adapt such aspects to their own concerns about modern life. But the political and sociocultural dominance of colonizing Western countries forced them to accept

Waters GLOBAL SAMENESS The world science system, global rankings, and the WCU movement on the basis of the global multiversity template all tend to facilitate convergence. Kishore Mah- bubani states: All the better universities know that they have to have strong science and engineer- ing faculties to get any kind of global recognition. Equally importantly, the language of science and engineering is a global language. The laws of physics equally apply to all corners. Hence the global spread of education in science and technology is another major driving force in the

from which to hone his craft and form his opinions, Vũ Tro. ng Phu. ng developed his similarly acute talents and views as a lower-class, untraveled, half- educated, opium-addicted, colonized subject from a remote outpost of France ’s second-rate empire. This contrast, together with the unyielding advance of English as a global language, helps to explain the gulf between Orwell’s towering interna- tional reputation and Vũ Tro. ng Phu. ng’s obscurity outside Vietnam. In addition to his prodigious literary gifts and tragic early death, Vũ Tro. ng Phu. ng

–93. Coser, Lewis, Charles Kadushin, and Walter Powell. Books: The Culture and Commerce of Publishing. Chicago: University of Chicago Press, 1982. Crary, Jonathan. Suspensions of Perception: Attention, Spectacle, and Modern Culture. Cambridge, MA: MIT Press, 1999. Cressy, David. “Books as Totems in Seventeenth- Century En gland and New En gland.” Journal of Library History 21, no. 1 (1986): 92–106. Crystal, David. En glish as a Global Language. 2nd ed. Cambridge: Cambridge University Press, 2003. Danzger, M. Herbert. Returning to Tradition: The Contemporary Revival of


global languages presendy spoken are diminishing by several hundred each decade. Eighty percent of two hundred extant tribal languages north of the Rio Grande are no longer spoken fluendy by anyone under fifty, according to Michael Krauss, director of the Alaska Native Lan- guage Center. Native Language Network, Fall 1997, reports that if the trend continues, only twenty indigenous languages will survive into the middle of the next century. Up to ninety percent of the world's six thou- sand languages may go moribund in the next century, only six hundred tongues

global language of best practices for fi nancing, managing, and running the business, and for those seeking additional training, the meetings are increasingly complemented by an edu- cational component, including a series of classes on leasing strategies, design and construction, and any other hot topic of the day, such as the use of social networking. Th e ICSC also holds the Global John T. Riordan School for Professional Development, operating since the 1980s but later named for ICSC’s second president and lifetime trustee and one of the most passionate

onward, to save Africans from their alleged tyranny toward each other. The actual impetus and mechanisms of European conquest were of course more particular than that. Colonial in- vasions entailed the concentration of military power in small spaces, the movement of colonial armies onward, and a strikingly unimpressive colo- nial capacity to exercise power systematically and routinely over the terri- tories under European rule. A globalizing language stood alongside a struc- ture of domination and exploitation that was lumpy to an extreme. This is little more than a

. Voices from the Straw Mat: Toward and Ethnography of Korean Story Singing. Honolulu: University of Hawai’i Press. Park, Chang-Won. 2005. “Korea.” In The Encyclopedia of Cremation, edited by D. Davies and L. Mates. Aldershot, Hants, UK: Ashgate Publishing. Park, Chung-shin. 2003. Protestantism and Politics in Korea. Seattle: Univer- sity of Washington Press. Park, Joseph Sung-Yul. 2009. The Local Construction of a Global Language: Ideologies of English in South Korea. Berlin: Mouton de Gruyter. Park, Soon-Ham. 1975. “On Special Uses of Kinship Terms in Korea.” Korea

skills. After all, if culture helps to shape communication, that means that communication isn’t innate. We each had to learn how to communicate in our native language, and we can learn to do it in a second language—and in global languages, too, when technology enables us to reach out to new communication partners. It’s essential to learn more about culture and communication. We’re in an age of massive migrations of groups and individuals. Research and his- tory show that despite the proliferation of McDonalds, the infl uence of hip- hop art forms, the fact that