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193 Unless otherwise noted, all of these people worked on all of the television series from Star Trek: The Next Generation to Star Trek: Enterprise. Thomas (Tom) Arp, construction coordinator and union local coordinator Rick Berman, executive producer Robert Blackman, costume designer Brannon Braga, executive producer and scriptwriter Dan Curry, visual-effects producer Jonathan Frakes, actor and director Merri Howard, supervising producer Robert Justman, associate producer, TOS, TNG Winrich Kolbe, director Peter Lauritson, supervising producer, postproduction

(character), 179, 180, 182, 183–84 digital technology, 6, 189–90 Diller, Barry, 52 directors, 99, 101, 103, 110–11, 120–21, 212n8 distribution, 4, 17–18, 55, 57, 187 Doctor Who, 9, 82, 196n9, 213n5 Doohan, James, 106, 135 “Doomsday Machine, The” episode, 190 Dorn, Michael, 191 Dorton, Louise, 12, 92, 100 Dr. Kildare, 23 DS9. See Star Trek: Deep Space Nine Duane, Diane, 158 Dukat, Gul (character) 74 DVDs, 130, 187, 189 employment conditions, 68–70, 88 “Enemy Within, The” episode, 141 Enterprise. See Star Trek: Enterprise Entertainment Weekly (website), 191 episode

libraries oªer free Internet access 80 percent of U.S. homes own at least one DVD player 2005 UPN cancels Star Trek: Enterprise Big Three network audience share down to 21 percent 2006 The WB and UPN merge, creating the CW network Super Bowl XL on Fox gets $2.5 million per thirty-second spot 2007 Jeff Zucker replaces Bob Wright as NBC Universal president and CEO

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: Deep Space Nine (Paramount Television for syndication, 1993–99) Star Trek: Enterprise (UPN, 2001–5) Star Trek: The Next Generation (Paramount Television for syndication, 1987–94) Star Trek: Voyager (UPN, 1995–2001) Stargate SG-1 (Showtime, SyFy Channel, 1997–2007) The Twilight Zone (CBS, 1959–64) The Untouchables (ABC, 1959–63) West Point (ZIV Television Programs, 1956–58) The Wire (HBO, 2002–8) The X-Files (Fox, 1993–2002)

Star Trek in its various incarnations is one of the most successful television franchises ever produced and one of the longest-running. It is also a cultural phenomenon that goes far beyond television. For this the world has NBC to thank. Yet, also thanks to NBC, it nearly did not become so. In an ironic twist of fate, the current (in 2005) franchise owners, Paramount Network Television and UPN, announced in Febru- ary 2005 that the most recent Trek series—the fifth, Star Trek: Enterprise—would be canceled that May, after four seasons, because of falling ratings

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ceased production in 1994 so that the cast could take over the feature-film series from the cast of TOS. Paramount also premiered the next series, Star Trek: Deep Space Nine (henceforth DS9), in first-run syndication in 1993, when TNG was still on the air. Like its predecessor, DS9 had a seven-year run that ended in 1999. The next two series, Star Trek: Voyager (1995–2001) and Star Trek: Enterprise (2001–5), ran on Paramount’s own network, the United Paramount Network (UPN).2 The cancellation of Enterprise marked the demise of Star Trek television to date. Fans

philosophy. The sequence begins, as always, with the series’ name, “Star Trek: Enterprise,” superimposed upon a globe. But the lettering transforming from its usual white to black signals subsequent equally ominous changes. As for- bidding music replaces the upbeat (and loathed by many) theme song, we see the Kon-Tiki and HMS Enterprise. The transition to war and conquest hap- pens almost immediately, with a close-up of the mouth of a firing cannon and then a shot of another sailing ship delivering a broadside. We then see First World War battle scenes, the Galactic

. See also advertising agencies Sponsor (trade journal), 5 sports programming: network rivalries and, 36– 37; Olympics rights and, 283–84; World Series of 1939 and, 88 “spot” broadcasting, 34 Standard Brands, 137–39 Stanley, Jerry, 213 Stanton, Frank, 155, 159, 162, 182, 199 Star Trek: Deep Space 9 series, 213, 222 Star Trek: Enterprise series, 209–10, 219, 222 Star Trek: The Next Generation (TNG) series, 210, 218, 221–22 Star Trek: The Original Series (TOS), 209–23, 215; audience demographics and, 220; “The Cage” ( pilot episode), 213–14; critical responses to, 216

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17 In 1966, the original Star Trek series was just another television show, as subject to the established institutional practices of the television industry as all the other shows made by Desilu Productions and broadcast by the NBC network. By 2005, when Star Trek: Enterprise ceased production, Star Trek and its spin-off series had become an unprecedented television phenomenon and a major asset for Paramount and its United Paramount Network (UPN). This chapter tells the story of how Star Trek went from failure during the classic network era to astonishing