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Theatre, March 1951 141 10. Lew Wasserman, NBC’s secret weapon in its war against CBS in the 1950s and 1960s 163 11. Robert W. Kintner, NBC president and self-avowed news junkie 178 12. Singer/songwriter Nancy Ames on That Was the Week That Was, 1964 197 13. William Shatner, DeForest Kelley, and Leonard Nimoy on the set of Star Trek, 1966 215 14. Paul Klein, vice president of programming at NBC from 1976 to 1979 230 15. Phyllis Tucker-Vinson, vice president of children’s programming, 1980s 248 16. Brandon Tartikoª, president of NBC’s entertainment division from 1980 to

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Kerry McCluggage, chairman, Paramount Pictures Television Group James (Jim) Mees, set director/dresser Ronald D. (Ron) Moore, writer and co–executive producer, DS9 Wendy Neuss, producer, postproduction sound specialist, TNG, DS9, and Voyager Michael Okuda, art supervisor and technical consultant Michael Piller, executive producer and writer, TNG, DS9, and Voyager William Shatner, leading actor, TOS Marina Sirtis, actor, TNG, Voyager Sir Patrick Stewart, leading actor, TNG Michael Westmore, supervising designer, makeup Herman Zimmerman, chief production designer

106 “Few Hollywood franchises can claim the popularity and durability of Star Trek. From the launch of the first television series in 1966, its various TV and movie incarnations have entertained millions around the world, made pop culture icons of characters like Capt. James T. Kirk, Mr. Spock and Capt. Jean-Luc Picard and turned actors such as William Shatner, Leonard Nimoy and Patrick Stewart into stars.”1 So states the Los Angeles Times web guide to the Hollywood Walk of Fame, where not only Patrick Stewart (Picard in TNG), William Shatner, and Leonard

which we needed to take account, our lives, too, have moved on. Academic readers who have changed jobs or taken on administrative responsibilities, or both, may appreciate other reasons why it has taken us so long to get this book into print. We hope that, like a fine single malt, it has matured with age. 5. William Shatner, interview with the authors, Los Angeles, January 2002. 6. For discussions of television’s changing status, see Lynn Spigel and Jan Olsson, eds., Television after TV: Essays on a Medium in Transition (Durham, NC: Duke University Press, 2004

cast, including the alien “Vulcan,” Mr. Spock, played by Leonard Nimoy, which was proposed for the first series and the then-daring idea of having a female first o‹cer. (This was dropped—but the series was eventually to pioneer a woman captain in Star Trek: Voyager [1995–2001] and a black captain in Star Trek: Deep Space Nine [1993–99].) He was also referring to the kinds of political and ideological de- bates prompted by the series, which, according to him, were deemed “too smart” for the 1960s mass audience. We were also able to interview William Shatner (Captain

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to a successful start at the box office, and all the various old television series still airing widely in syndication. Overall, the “Star Trek” franchise looks set to warm the hearts of Trekkies for years to come, with a new movie slated for next year and fan fervor still strong. As Spock might say, “Star Trek” will continue to live long and prosper.3 Introduction / 3 We went to Hollywood in 2002 to conduct interviews with Star Trek personnel, past and present, among whom was William Shatner (Captain Kirk).4 Shatner evinced a pragmatic attitude to the

), industry insider and director, offered a more sober assessment of the prospects for a new series: I had a Star Trek [project] that I developed for TV, and we were told in no uncertain terms that they said no to [a] Bryan Singer [-produced] television Star Trek [and] they said no to a William Shatner [-produced] television Star Trek. . . . They feel at CBS Paramount that they don’t want to make the same mistake that’s been made before, which was watering down the brand by having a TV show and a movie [out at the same time].18 A year later, a story on the

maintain that twenty-first-century Jews are the descendants of the biblical Hebrews: What con- nects these two groups? Is there any concrete evidence that connects today’s Jews to Moses in a detectable, unbroken chain? Similarly, is there anything tangible that connects the Bible’s Sarah to cast members of the famous 1960s tele- vision show Star Trek, such as those who played captain Kirk (William Shatner), Mr. Spock (Leonard nimoy), and Ensign chekov (Walter Koenig), or to cast members of the twenty-first-century Star Trek movies, such as those playing the roles

better name, involved Ronald Reagan, Clint Eastwood, and William Shatner in a rescue mission. There are many stories about sightings and aborted rescue missions, but this one is worth repeating here because it connects official policy and the influence of Hollywood in keeping the issue alive in the 1980s so vividly. Eastwood and Shat- ner put up the money (in exchange for the movie rights), and Reagan was put on call in the event that POWs were located. Reagan promised You Are Not Forgotten 119 Bo Gritz that if Gritz found American POWs in Laos, he would "start