Effective 17 November 2015, Ralf Grümme (42) will take over as De Gruyter's new Director of Marketing, replacing Christine Woll, who is leaving the company at her own request. Grümme, who has a degree in business, will be joining De Gruyter from the German schoolbook publisher Cornelsen Schulverlage GmbH, where he has been the head of the E-Commerce department since 2008.
After working as an M&A consultant at Arthur Andersen and Ernst & Young, Grümme acquired expertise over a period of years in the development and realization of marketing strategies – particularly for the online environment – while employed at several companies, including Gegenbauer Holding, a provider of facility management services, and Kiddinx Entertainment, a distribution company for children's entertainment media. In his seven years as the head of the E-Commerce department, Grümme has been responsible for the strategic positioning of Cornelson.de, which offers some 50,000 products, as well as for the strategic management of the other brand websites of the Cornelsen education group.
"We're very pleased to have acquired an innovative marketing expert with extensive online marketing know-how, as well as experience in the publishing industry," says Ben Ashcroft, De Gruyter's Vice President of Sales & Marketing. "We're firmly convinced that under his leadership our marketing team will continue to implement creative digital communication strategies that are optimized for our target audiences."