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Textbook of the month


Henschel, U. Karla / Gruner, Axel / von Freyberg, Burkhard:

ISBN: 978-3-11-052410-9, Price: 39,95 € / $45.99 / £36.50

After discussing the role of the hotel business in the overall tourism economy, this textbook examines its structural characteristics and considers current trends in this ever-evolving sector. It describes the organization and function of the hotel business as well as corporate policy and planning. Additional subjects include the management of quality, costs, personnel, and F&B procurement, as well as marketing, sales, investment and finance.

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