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Licensed Unlicensed Requires Authentication Published by De Gruyter November 30, 2019

Research Productivity in Business Economics: The Case of Marketing

Adamantios Diamantopoulos and Udo Wagner
From the journal German Economic Review


The German Economic Review (GER) recently published a paper by Fabel, Hein and Hofmeister about research productivity in Austrian, German and Swiss universities. The authors derive the rankings of institutions and subject areas by analyzing an impressive and comprehensive dataset, which captures the research output of business administration departments. While these rankings might hold at an aggregate level, they lack face validity at a subject-specific level. This lack of validity is demonstrated in the case of marketing by analyzing the research output of the top-ranked institutions in top-ranked journals. A number of proposals to overcome these kinds of problems are provided.

Published Online: 2019-11-30
Published in Print: 2009-05-01

© 2019 by Walter de Gruyter Berlin/Boston

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