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Andreas Reckwitz is one of the most important contemporary German social and cultural theorists. His books, from »The Transformation of Cultural Theories« through to »The Invention of Creativity« have received a broad audience, well beyond the boundaries of sociology. This volume gathers together current essays by Andreas Reckwitz which deal with two ways of approaching a problem: in which ways is late modernity governed by a creativity imperative that forces a corresponding societal structure of aestheticization, innovation and visibility? And what form should a »theory of social practices« take, if it is to guide such an analysis of society?