The Internet Trap

Matthew Hindman

Published by Princeton University Press 2018

The Internet Trap

How the Digital Economy Builds Monopolies and Undermines Democracy

Matthew Hindman

https://doi.org/10.1515/9780691184074

Overview
Contents

About this book

A book that challenges everything you thought you knew about the online economy

The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and reveals what small players can do to survive in a game that is rigged against them.

Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences—it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today’s online economy.

The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.

Author information

Matthew Hindman is associate professor of media and public affairs at George Washington University and the author of the award-winning book The Myth of Digital Democracy (Princeton). He lives in Washington, DC.

Reviews

"Co-winner of the 2019 Goldsmith Book Prize for Academic Books, Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School"

Topics

Frontmatter Publicly Available Download PDF	i
CONTENTS Publicly Available Download PDF	vii
List of Figures and Tables Publicly Available Download PDF	ix
Acknowledgments Publicly Available Download PDF	xi
1. Rethinking the Attention Economy Requires Authentication Unlicensed Licensed Download PDF	1
2. A Tilted Playing Field Requires Authentication Unlicensed Licensed Download PDF	15
3. The Political Economy of Personalization Requires Authentication Unlicensed Licensed Download PDF	38
4. The Economic Geography of Cyberspace Bruce Rogers Requires Authentication Unlicensed Licensed Download PDF	62
5. The Dynamics of Web Traffic Bruce Rogers Requires Authentication Unlicensed Licensed Download PDF	82
6. Less of the Same: Online Local News Requires Authentication Unlicensed Licensed Download PDF	102
7. Making News Stickier Requires Authentication Unlicensed Licensed Download PDF	132
8. The “Nature” of the Internet Requires Authentication Unlicensed Licensed Download PDF	162
Appendix on Data, Methodology, and Models Requires Authentication Unlicensed Licensed Download PDF	181
Notes Requires Authentication Unlicensed Licensed Download PDF	193
Bibliography Requires Authentication Unlicensed Licensed Download PDF	205
Index Requires Authentication Unlicensed Licensed Download PDF	225