Communication Research—A Half-Century Appraisal

Published by University of Hawaii Press 1977

Communication Research—A Half-Century Appraisal

Edited by: Daniel Lerner and Lyle Nelson

In the series East-West Center Books

https://doi.org/10.1515/9780824887070

Overview
Contents

About this book

Communication research, a relatively new field of scholarly endeavor, began about fifty years ago with some of the pioneering studies by Paul Lazarsfeld and others. Today it has become central to almost all national development efforts and to studies of the organizational structures of industrial societies.

In what has been termed by many scholars the "Age of Communication," it is timely and appropriate that an appraisal be made of past accomplishments and failures as the basis for determining future directions and potential of communication research. This book makes such an appraisal and assesses the present state of the various areas of communication research. Written by world authorities in the major areas of communication research, chapters cover the diversity of the field: the impact of modern communication on traditional cultures and the spread of "open learning" systems; intriguing ideas such as that of Charles E. Osgood, whose "How Should a University Be?" provides a blueprint for reorganizing the university, and that of Harold D. Lasswell, whose "Building as Political Communication" views architecture as symbolic of power and shows how building has been manipulated to reinforce power.

It is fitting that this book be dedicated to Wilbur Schramm, whose contributions, perhaps more than those of any other person, have brought the field of communication research to international prominence.

Topics

Frontmatter Publicly Available Download PDF	I
Contents Publicly Available Download PDF	IX
Introduction Requires Authentication Unlicensed Licensed Download PDF	1
I. STATE OF THE ART
COMMUNICATION AND EDUCATION Requires Authentication Unlicensed Licensed Download PDF	7
Yesterday's and Tomorrow's Television Research on Children Hilde Himmelweit Requires Authentication Unlicensed Licensed Download PDF	9
On Mass Communication Experiments and the Like Arthur Lumsdaine Requires Authentication Unlicensed Licensed Download PDF	37
Communication and Education in Open Learning Systems David Hawkridge Requires Authentication Unlicensed Licensed Download PDF	70
How Should a University Be? Charles Osgood Requires Authentication Unlicensed Licensed Download PDF	104
Communication and Development
Network Analysis of the Diffusion of Innovations: Family Planning in Korean Villages Everett Rogers Requires Authentication Unlicensed Licensed Download PDF	117
Communication and Development Daniel Lerner Requires Authentication Unlicensed Licensed Download PDF	148
Communication Policy and Planning for Development: Some Notes on Research Frederick Yu Requires Authentication Unlicensed Licensed Download PDF	167
Communication Issues
Public Television: Too Much Ambition and Overcommitment? Jack Lyle Requires Authentication Unlicensed Licensed Download PDF	193
Mass Media Effects: New Research Perspectives Steven Chaffee Requires Authentication Unlicensed Licensed Download PDF	210
Popular Culture Hidetoshi Kato Requires Authentication Unlicensed Licensed Download PDF	242
COMMUNICATION AND POLICY
Communication Research and Its Applications: A Postscript Paul Lazarsfeld Requires Authentication Unlicensed Licensed Download PDF	257
Technology and Policy in the Information Age Ithiel Pool Requires Authentication Unlicensed Licensed Download PDF	261
Building as Political Communication: The Signature of Power on Environment Harold Lasswell Requires Authentication Unlicensed Licensed Download PDF	280
II. A LIFE IN COMMUNICATION RESEARCH
The Early Years Elizabeth Schramm Requires Authentication Unlicensed Licensed Download PDF	297
The Literary Years James Reid Requires Authentication Unlicensed Licensed Download PDF	302
The Iowa Years Wallace Stegner Requires Authentication Unlicensed Licensed Download PDF	305
The Illinois Years Robert Hudson Requires Authentication Unlicensed Licensed Download PDF	311
The Stanford Years Lyle Nelson Requires Authentication Unlicensed Licensed Download PDF	317
The Hawaii Years Everett Kleinjans Requires Authentication Unlicensed Licensed Download PDF	325
Bibliography of the Works of Wilbur Schramm Godwin Chu Requires Authentication Unlicensed Licensed Download PDF	331
Curriculum Vitae of Wilbur Schramm Requires Authentication Unlicensed Licensed Download PDF	341
Notes on Contributors Requires Authentication Unlicensed Licensed Download PDF	343

Language: English
Publisher: University of Hawaii Press
Copyright year: 1977
Audience: Professional and scholarly;
Pages
- Main content: 360

eBook

Published: May 25, 2021
ISBN: 9780824887070