Becoming Yellow is a fascinating read, partly due to its intriguing subject matter, partly due to the author's treatment of it. . . . Readers, . . . will profit much from Keevak's analysis of literary, scientific, and medical discourses. In particular, they will learn invaluable lessons about the mechanics of racial thinking and about how little seemingly scientific 'truths' are based on biological or empirical facts.
---Ralf Hertel, Anglistik"This book will make an indelible and enlightening mark in the fields of post-colonial, race, and cultural studies, and will attract an uncommonly diverse audience. It has a rightful place as part of the literary and historical scholarship that comprises the greater contemporary postcolonial project."—Don J. Wyatt, Middlebury College
"Becoming Yellow is an absorbing tale of how science was manipulated in quest of assigning a less-than-becoming shade to Asian peoples. Poring over several centuries of European accounts, Michael Keevak documents how the jaundiced views of the literati were by no means evenly applied and how scientific justifications of racial theory were colored more by contingent events than physical truths."—Michael Laffan, Princeton University
Illuminating.
"Well-organized and engaging, this very interesting and singular work is a solid contribution to various fields and innovative in both its focus and approach. I cannot think of any other book that addresses the same subject that this one does."—Larissa Heinrich, University of California, San Diego
Winner of the 2013 Academia Sinica Scholarly Monograph Award in the Humanities and Social Sciences
Michael Keevak has given us a wonderful, even riveting, deep-historical account of how people in Asia (particularly East Asia) came to be seen as yellow. . . . [T]he book is a welcome and important addition to the growing literature on 'race' imaginaries, such as whiteness, blackness, and more. Readers will learn a whole lot, as I did, from Keevak's historical account . . . of the evolution of Western racism.---Magnus Fiskesjo, Journal of World History
The virtue of this work is its thorough examination of the nuances and usages of specific color terms over time.---Alexandra Cook, British Journal for the History of Science
Becoming Yellow is not always an easy read, but Michael Keevak skillfully presents and examines a number of important yet highly contentious issues and terminologies on racial thinking. His book is thus full of sensible quotation marks and--understandably--the author's own qualifications regarding racial designations such as the use of 'surprising'. For those interested in the western history of racial thinking, this is a convincing introduction to the origin, construction and development of a remarkably persistent European stereotype of East Asia.---Tjalling Halbertsma, Asian Studies Review
"All racial categories are constructed, but none so laboriously as the 'yellow' of East Asians. This learned and stimulating book ranges across a half-dozen centuries of writing to tell the story of East Asians' transformation from 'white' to 'yellow' (and many hues in between) and their homogenization as members of a 'Mongolian' race. Drawing on travelogues, medical texts, and works of geography, anthropology, and natural history, Keevak unveils the complex and surprising history of an idea that remains deeply ingrained in our image of Asia and Asians today. Becoming Yellow is a marvelous contribution to the history of racialist thinking."—David L. Howell, Harvard University
