Abstract
The objective of this article is to justify two presuppositions, both synthesized in the title, and to demonstrate their heuristic relevance by means of a particular example - the ubiquitous presence of news. The first presupposition concerns our relationship with the media, and I would argue that a blind trust in the broadcaster is no longer pertinent in an era characterized by editorial marketing in all its forms, and that, far from revealing the truth of the text, all paratexts, epitexts and peritexts are no more than promises. The second presupposition states that our relationship with the media is, first and foremost, a temporal one, and that this relationship is defined in function of the various genres for which the media serves as a vehicle. Although we often believe that all media belong to the same family - a family in which all the members help one another and that getting our news either from a TV screen or a tablet is somehow equivalent, actually we are not taking into account the fact that the choice between the two is by no means arbitrary, involving as it does a temporal alternative dictated by what we can expect from the medium in question.
