As the world becomes increasingly globalized, higher education institutions are coming under ever more pressure to offer internationalized programs and to prepare their graduates for a multicultural workplace. Teaching through English is frequently seen as a solution to address both needs, particularly in business schools. Drawing on theories of the sociolinguistics of globalization, this chapter uses a multilevel approach to examine the interplay of internationalization processes and English-medium education at Europe’s largest business university and to illustrate how decisions made by the university management concerning policy and program design are reflected in intercultural student practice. The results of research synthesized from two research projects reveal that the university uses internationalization strategies and the implementation of English- medium instruction to profile the institution successfully in a competitive global higher education market. They also show that both sets of stakeholders perceive the intercultural dimension of English-medium education as providing added value. However, it also becomes clear that there is a need to take a more critical approach to the role of explicit language learning on such programs.